**Position**:
Integrated Communications Senior Manager
**Profile**:
**Mission**:
- Responsible of brand love across all touchpoints, increase brand awareness and become brand #1 luxury beauty retailer.
- Responsible of paid, owned and earned strategies aligned to annual calendar. Full funnel strategies to attract, engage and convert audiences.Budget allocation and efficiencies, manage MXP$110M investment**Responsabilities**:
**Media**:
- Responsible of efficient budget allocation, strategies for maximization and post measures KPIs as ROA.Responsible of media plan accordingly to audiences, understand consumer journey and touch points.**PR**:
- Lead PR team to continue building brand image, comms management and influencer marketing.
- Develop influencer strategies based on consumer preference, generate tiers and Sephora squad.
- Establish Influencer Marketing strategyManage Media Crisis thru correct escalation**Social Media**:
- Lead SM team to continue growing followers, engagement KPIs across all channels.Generate relevant content aligned to annual calendar and maintain exposure strategy for brands.**Experience**:




- Experience as Media leader & consumer engagement.
- Managing paid, owned and earned media and full funnel implementation.
- Proven results at media management, understanding KPISs and managing resourcesEnglish level: Advanced**_SEPHORA _**
**MAISON***:
- Sephora’s stores offer passionate beauty fans across the world a privileged freedom to touch and test products since 1969.
The House provides a superior selection of quality products and always keeps pace with the latest trends.
The house is built upon the exceptional talents of its beauty professionals who create a perfect environment for adventurous clients who want to experiment and learn.
With the innovative range of products in the Sephora Collection, its distinctive stores and bold commitment to new ideas, the House is always able to surprise and delight its clients.
At every touch point with its clients, in store and online, Sephora provides an unconventional approach which has made it the most loved beauty community in the world.

📌 Integrated Communications Senior Manager (Ciudad de México)
🏢 SEPHORA
📍 Ciudad de México