For over 75 years, BIC has been creating ingeniously simple and joyful products that are a part of every heart and home.
As a member of our team, you'll be a part of reigniting a beloved brand as we continue to reimagine everyday essentials in new, sustainable and responsible ways.
Our "roll up your sleeves and get the job done" approach to work creates an environment where self-starters, problem solvers and innovative thinkers thrive. BIC team members are empowered to take ownership of their careers and bring their unique perspectives to the table to make a meaningful impact on our mission.
It's a colorful world - make your mark by joining the BIC team today.
The **Senior Sales Manager - Traditional Channel** will be responsible for developing and executing sales strategies to drive growth and market penetration within the traditional channel at a national level. This role requires a strong understanding of the Mexican retail landscape, key distributors, and wholesalers to ensure optimal product availability, visibility, and sell-out performance. The Senior Sales Manager will lead a team, build strategic relationships with key partners, and ensure the execution of commercial plans aligned with company objectives.
What You’ll Do:
- **Strategy**:The Senior Sales Manager plays a strategic role in building creative sales strategies that are focused on consumer satisfaction and revenue generation for the business. In this position, the Senior Sales Manager creates goals that comply with the attainment of the business’s overall objectives and strives to meet and exceed these goals.




- **Analytics**:The Senior Sales Manager also plays an analytical role in conducting research and performing analyses on the performance of the sales department ensuring prompt delivery and accuracy of daily/weekly/monthly/quarterly reports to senior management. This is for the purpose of identifying areas of improvement in the business’s marketing strategies, identifying opportunities and understanding the market and competitive environment.
- **Industry Participation**: The Senior Sales Manager also has a duty to represent the business beyond the sales department. The Senior Sales Manager participates in tradeshows, sales workshops, sales seminars, and events on behalf of the business. This is for the purpose of collecting qualified leads and pertinent sales information as well as keeping up with market trends in order to ensure that the business does not lag behind of other players.
- **Relationship**:The Senior Sales Manager also has a responsibility in the development and maintenance of relationships on behalf of the sales department and the business as a whole, for example, between the consumers and external partners. The Senior Sales Manager develops and builds relationships and partnerships by being attentive, service-oriented, friendly, helpful, and courteous to customers, colleagues, external partners, and so forth.
- **Collaboration**: The Senior Sales Manager also plays a collaborative role, partnering up with the finance department to ensure availability of sufficient funds for the sales department in order to ensure optimal performance.



He also partners with the marketing department in ensuring that strategies and objectives are aligned, ensuring that marketing initiatives support sales efforts and that these strategies are all aligned to the business’s overall objectives. In his collaborative role, the Senior Sales Manager also works closely with senior sales management in the creation of new sales strategies and approaches.
- **Other Duties**: The Senior Sales Manager also performs other duties as are necessary in the execution of his duties and any other duties delegated by the Director of Sales
Projects You’ll Work On:
- Expansion and optimization of the traditional channel distribution network.- Implementation of data-driven decision-making processes for sales and inventory management.- Development of new promotional strategies to increase sell-out effectiveness.- Strengthening sales force capabilities through training and digital tools.- Execution of customer loyalty and engagement programs.- Continuous improvement initiatives to enhance route-to-market efficiency.
What We’re Looking For In You:
- They must have a proven **track record in sales success**, understanding of **strategic business growth**, and experience in **leading and developing sales teams**.
- Strong **negotiation and relationship management skills**, **deep market knowledge of the traditional retail and wholesale sectors in Mexico**, and **business development expertise** are essential.
- Additional qualifications include **strong communication and presentation skills**, **proficiency in Microsoft Office and CRM tools**, and **fluency in Spanish and English.**:
- Leadership qualities such as **coaching, guiding, and problem-solving** within a sales environment, alongside experience in **multi-skilled team management**, are highly valued

📌 Sr. Sales Manager - Traditional (Ciudad de México)
🏢 Bic
📍 Ciudad de México