The position is responsible for planning, implementing and monitoring the social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification of AutoZone ́s MX daily ongoing social media communication and engagement efforts with the online community to highlight the AutoZone's key points of differentiation and to provide trustworthy advice to customers.
The role is accountable for posting relevant content to engage with different customer profiles and influence on driving them to stores and website to measure the performance analytics and give continuous feedback and educated recommendations to the Digital Experience Manager.
She/he is reponsible of the community administration and the listening to manage reputation, identify key players and coordinate actions.
The position works with different teams as Creative, Merchandising, Promotions, OPS and the Call Center to ensure the execution and user experience in social media channels.

📌 Especialista Redes Sociales (Monterrey)
🏢 AutoZone
📍 Monterrey