**Sr. Martech Manager - Mexico (Hybrid | Polanco)**
Location: CDMX - Hybrid (3 days onsite / 2 remote)
Contract: 90-Day Professional Services Contract (potential full-time hire)
Professional English: Mandatory
Salary based on experience.
**About the Role**
We are seeking a Senior Martech Manager to lead the strategy, execution, and optimization of our entire marketing technology ecosystem. This role requires a technical, data-driven professional capable of partnering with Marketing, Product, Data, and Engineering to design scalable tracking systems, automate workflows, and strengthen measurement capabilities.
**Key Responsibilities**
**Martech Implementation and Technical Alignment**
- Translate lifecycle and marketing campaign requirements into precise technical specifications.
- Work closely with Product, Engineering, and Data teams within an agile framework.
- Develop and maintain technical documentation, integration briefs, and implementation plans.
- Prioritize and coordinate Martech initiatives to support business goals.
**Tracking, QA, and Attribution**
- Lead tracking audits and QA across GA4, GTM, Meta Pixel, Meta CAPI, Firebase, AppsFlyer, and other attribution tools.
- Oversee event mapping, SDK configurations, deep-link tracking, and funnel instrumentation.
- Maintain event schemas, naming conventions, and measurement taxonomies.
- Investigate and resolve tracking inconsistencies, missing events, and duplication across web and app.
**Martech Stack Optimization and Automation**
- Identify inefficiencies and gaps in the current data flow and measurement framework.
- Recommend tooling upgrades,



automation opportunities, and schema improvements.
- Support server-side tracking, offline-to-online syncing, and data governance.
- Ensure alignment between marketing events, product analytics, and data pipelines.
**Marketing Data Strategy and Measurement Framework**
- Build and maintain a unified measurement framework integrating product usage, campaign performance, and business metrics (LTV, ROAS, CAC, churn, funnel analytics).
- Define KPIs, cohort models, attribution logic, and conversion rules.
- Collaborate with Data and Finance teams to standardize dashboards and analytical models.
- Lead the tracking and measurement strategy for lifecycle automation, CRM, paid media, and product interactions.
**Future Team Leadership**
This role will function as the technical lead of a future Marketing Data team, potentially including:
- Marketing Data Analyst (dashboards, reporting, measurement)
- Marketing Data Engineer (pipelines, architecture)
**You will ensure clean data flows, strong governance, and full-funnel visibility.**
**Requirements**:
- 3+ years of experience in related field
- Proficiency in GA4, GTM, Firebase, AppsFlyer, Meta Pixel, or similar tools.
- Strong analytical and technical communication skills.
- Demonstrated experience building end-to-end tracking systems.
**Work Modality**
Hybrid: 3 days onsite, 2 remote, based in Polanco, CDMX.
Tipo de puesto: Jornada completa, Por periodo de prueba
Duración del contrato: 90 días
Sueldo: $100,000.00 - $150,000.00 al mes
Idioma:
- inglés (Obligatorio)
Lugar de trabajo: remoto híbrido en 11520, Granada, CDMX

📌 Sr. Martech Manager (Granada)
🏢 NeoPerformance
📍 Granada