At **The Coca-Cola Company**, we are proud to be one of the world’s most recognized and respected brands, with a legacy spanning over 139 years and a portfolio of more than 200 brands enjoyed by millions globally. Our mission is simple yet powerful: refresh the world and make a difference.
**What**You’ll**Do for Us**
- Lead the KA and Modern Trade growth agenda in the region, aligning local and regional strategies, and collaborating with ARCA on key local Modern Trade plans.
- Manage the daytoday Channel and Key Account Strategy, ensuring strong business results while leading strategic, operational, and commercial projects with franchisees and key customers.
- Negotiate company strategies and business plans by channel and key account, working with crossfunctional teams to secure flawless execution in bottler territories.
- Analyze bottler and customer market performance—including volume trends, Nielsen data, pricing and promotional dynamics—to identify issues, opportunities, and actions for both short and longterm growth.
- Align and manage market execution investments with the bottler and key accounts, ensuring activities reflect project priorities and strategic objectives in Modern Trade.
- Maintain deep understanding of Modern Trade dynamics and local Key Account needs, ensuring strategies address evolving customer requirements and unlock competitive advantages.
- Develop Immediate & Future Consumption plans to increase volume, improve package mix, and drive profitability, designing initiatives for trade, sales teams, and consumers.
- Lead execution with the bottler primarily Modern Trade and local Key Accounts, tracking performance, evaluating execution quality, and communicating results to the system.
**Qualification & Requirements**
- Bachelor’s degree in Finance, Business,



Data Analytics or related field, Master’s degree is preferred.
- 10-15 years of progressive leadership experience within the Coca‑Cola System or the broader consumer packaged goods industry.
- Demonstrated track record of delivering commercial and strategic business results.
- Required experience in Marketing and Commercial functions, with deep understanding of brand growth, portfolio strategy, and market execution.
- Expertise in Modern Trade, including the ability to shape commercial strategies and execution plans.
- Recommended experience in Bottler Marketing or Commercial Strategy, with strong understanding of retail ecosystems.
- Exceptional problem‑solving and analytical skills, able to diagnose complex business situations, synthesize insights, and design actionable strategies.
- Proven leadership capability, including setting the strategic agenda, influencing senior stakeholders, and mobilizing cross-functional teams toward system-wide priorities.
**What We'll Do for You**
- **Integral Exposure**: Collaborate with world-class leaders and gain access to global best practices and emerging technologies.
- **Iconic Brands**: Work with one of the most recognized brands in the world and play a key role in shaping its future.
- **Learning & Development**: Access to robust learning resources, including LinkedIn Learning and leadership development programs, to continuously grow your skills.
**Skills**
Business Planning; Channel Management; Market Dynamics; Value Chain Economics; Negotiation; Execution Excellence; Communication; Business Integrations; Revenue Growth Management
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

📌 Director, Local Ka & Modern Trade, Arca (Monterrey)
🏢 Coca Cola
📍 Monterrey