Role OverviewThe Social Media Strategist is responsible for developing and executing strategic, high-impact social media programs across multiple client brands. This role focuses on creating engaging, shareable content strategies that drive awareness, engagement, and measurable business outcomes.
This position requires both creative instincts and operational discipline. The adecuado candidate understands platform algorithms, audience psychology, influencer and UGC ecosystems, and how to translate brand messaging into compelling social narratives. They must also be highly organized and capable of managing multiple client accounts simultaneously while collaborating with internal strategists, creative teams, and paid media specialists.
Key ResponsibilitiesSocial Media Strategy & Execution
- Develop and execute platform-specific social media strategies across Meta (Facebook & Instagram), LinkedIn, TikTok, Reddit, and emerging platforms.
- Create content strategies designed to maximize reach, engagement, and shareability while aligning with each client’s marketing objectives.




- Manage content calendars and publishing schedules across multiple client accounts.
- Monitor platform trends, algorithm changes, and cultural moments to inform strategy.
- Analyze performance metrics and continuously optimize strategy and content performance.

Influencer & UGC Creator Management
- Identify, recruit, and manage influencer and user-generated content (UGC) creators.
- Conduct outreach, negotiate collaborations, coordinate campaign briefs, and manage deliverables.
- Ensure creator content meets brand standards and campaign objectives.

Content Development & Creative Collaboration
- Develop social content concepts, captions, and campaign messaging.
- Produce content directly when appropriate or collaborate with internal creative teams to execute assets including short-form video, graphics, and visual storytelling.
- Maintain a high standard of visual quality, brand voice consistency, and

📌 Social Media Strategist (Estado de México)
🏢 Advantagy
📍 Estado de México