At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

Lyft Ads is one of the fastest-growing businesses within Lyft, building a first-of-its-kind mobility advertising platform. As the Financial Analyst, you'll be a core finance partner to a high-velocity, scaling business by translating complex commercial activity into clean financials, sharp insights, and executive-ready narratives. This role sits at the intersection of accounting rigor and strategic finance.

Responsibilities
- Financial Close: Own month end processes and actualization of the Ads P&L;, including revenue, expenses, and headcount, and ensure all data is accurate and organized efficiently.
- FP&A; Reporting: Drive variance analyses and forecasting for Finance and Ads leadership on a weekly basis. Own all budget, actuals, and forecast variance analyses and provide forward‑looking insights on revenue/expense trends.
- Budget Management: Approve and own spend across the rapidly growing business.



Collaborate with procurement and business operations to understand vendor usage and ROI to the business.
- Ads Reporting: Provide reporting for campaign margins, account growth, and sales rep efficiency routinely. Build relationships with cross functional teams to deliver well‑rounded, thoughtful insights.
- Executive Presentation: Translate dense data into clean, executive‑ready Google Slides for VP- and C‑suite reviews.

Experience
- Bachelor's degree in Accounting, Finance, or a related quantitative field.
- Strong accounting background preferred. FP&A; and/or advertising experience is helpful but not required.
- Advanced Excel/Google Sheets knowledge: you are able to comfortably dig through spreadsheets, even ones you have not built.
- Curiosity and comfortability with ambiguity: you possess the ability to research and present your findings with little historicals and guidance.
- Attention to deta

📌 Financial Analyst, Lyft Ads (Ciudad de México)
🏢 Socotra
📍 Ciudad de México