5+ years of professional non-internship marketing experience - Fluent in Spanish and English
- Develop and execute Integrated Marketing strategies and programs to drive incremental subscribers growth and viewership for our Sports content - Provide input/create marketing plans with measurable, scalable, and innovative offline and online programs and campaigns to meet goals around Sports customer acquisition with approaches that can be measured and refined to implement ongoing improvements - Create and execute a comprehensive marketing strategy to engage Sports fans with our content to improve retention across web, mobile and living room devices - Own the experiential and event planning for our Sports properties, in partnership with Social, PR, and external creative agencies - Own and present to senior leadership key performance metrics around Sports customer acquisition and engagement - Procure, negotiate,



manage and leverage strategic relationships with internal and external partner teams to drive key performance metrics - Develop a strong culture of rapid experimentation, measurement, and iteration - Use data to measure and understand customer behavior and apply/share those insights to be used in our marketing levers - Collaborate with other parts of the Prime Video and broader Amazon org such as: Content Marketing, Central Marketing, Product Tech, Payments, Partner Distribution, Business Intelligence, Prime, Devices, Music, Stores among others, to develop holistic marketing programs for Sports fans
- Experience building, executing and scaling cross-functional marketing programs
- Experience using data and metrics to drive improvements
- Experience using Microsoft Excel to manipulate and analyze data
- Experience with marketing strategies in online and mobile channels
- Experience managing marketing initiatives to drive customer acquisition, retention, engagement or churn reduction

📌 Marketing Manager, Sports, Prime Video Mexico (Xico)
🏢 Servicios Comerciales Amazon México S. De R. L. De C. V.
📍 Xico