Work format: Full-Time (90% Remote + 10% On-Site Work)

Role Summary
At KOMMUNA, we’re looking for an analytical and strategic mind that can connect data, strategy, and business impact. The Performance Lead (Senior) is responsible for designing and executing measurable digital strategies across regional and general campaigns. This role requires critical thinking, technical mastery, and the ability to present insights clearly to international executive teams. You will act as the bridge between media, data, and marketing direction, ensuring every investment leads to learning, optimization, and sustainable growth.

Key Responsibilities
- Define and lead multichannel performance strategies (Google, Meta, LinkedIn, TikTok, Display, Programmatic, etc.) aligned with client goals.
- Analyze global campaign data to generate actionable insights, optimize budgets, and scale results.
- Build and maintain executive dashboards in Looker Studio or equivalent tools.
- Translate complex data into clear business stories for international stakeholders.
- Collaborate with internal teams (Creative, PM,



Data) to ensure alignment between strategy, content, and results.
- Develop and document A/B and multivariate testing frameworks and optimization plans.
- Monitor key metrics (CPC, CTR, CPA, CAC, LTV, ROAS) and propose evidence-based adjustments.
- Supervise accurate tracking, tagging, and event setup in GA4, GTM, and CRM systems.
- Prepare monthly and quarterly performance reports highlighting impact, insights, and growth opportunities.
- Lead client meetings to present results and strategic recommendations in English.
- Mentor junior performance specialists and elevate analytical thinking within the team.

Ideal Profile
- Strategic, analytical, and results-oriented thinker.
- Able to read data like a language and translate it into business decisions.
- Proactive, organized, and passionate about optimization and measurable results.
- Comfortable presenting findings to global directors and

📌 Paid Media Manager (Monterrey)
🏢 KOMMUNA Media
📍 Monterrey