**About the Role**
We are looking for a UX Lead to guide and grow Aplazo's design and research practice.
You'll lead a team, setting the vision, strategy, and execution of user experience across our products.
This role combines leadership, hands-on design, and strategic oversight of research, ensuring that user insights and design excellence drive product decisions and business impact.
**Responsibilities**
- Lead, mentor, and develop a multidisciplinary team of product designers and researchers.
- Define and drive Aplazo's UX vision and strategy, ensuring consistency and quality across all products.
- Integrate research and design efforts to deliver user-centered solutions that align with business goals.
- Partner with Product, Tech, Growth, and Marketing teams to shape roadmaps and influence prioritization through user insights.
- Foster a culture of collaboration, critique, and continuous improvement within the UX team.
- Establish and evolve design and research processes, tools, and rituals to scale impact across the organization.




- Represent user needs at the leadership level and ensure they are embedded into decision-making.
- Provide hands-on support in critical initiatives, from design execution to research framing, when needed.
**Qualifications**
- 5-7+ years of experience in UX/Product Design, with at least 2+ years in a leadership role.
- Proven track record of leading cross-functional design and research teams in fast-paced environments.
- Strong portfolio showcasing product design and strategy across complex flows.
- Experience mentoring designers and researchers, and building high-performing teams.
- Excellent communication, facilitation, and stakeholder management skills.
- Ability to balance user needs, business goals, and technical feasibility.
- You are proficient in written and spoken English
**Nice to Have**
- Experience in fintech, payments, or other highly regulated industries.
- Background in service design, behavioral research, or systems thinking.
- Familiarity with experimentation frameworks and data-driven iteration.

📌 Ux Lead (Xico)
🏢 APLAZO, S.A. DE C.V. APL200511RL7
📍 Xico