Position OverviewThe Consumer Digital Ecosystem Senior Associate drives data‐driven digital initiatives at Lilly Mexico.
This role translates multi‐source data into commercial decisions that enhance e‐commerce, telehealth, and overall consumer digital journeys.ResponsibilitiesImplement a comprehensive E‐Commerce strategy: design, launch, and continuously optimize Lilly's e‐commerce capabilities to drive product accessibility, sell‐through, and revenue growth.Launch a telehealth solution embedded in Lilly.com: lead end‐to‐end implementation of a telehealth capability integrated within Lilly's digital ecosystem to extend the reach of care and facilitate patient‐physician connections.Build and own a clear Consumer Digital Journey: map, design, and continuously improve the end‐to‐end digital experience for consumers across awareness, purchase, and adherence touchpoints.Own the data consumption‐analysis‐transformation cycle: integrate and synthesize multi‐source data (B2B, consumer, marketing) to generate actionable insights, prioritize resource allocation, and inform field and consumer strategies.Drive commercial decision‐making through digital performance analytics: monitor key digital and commercial metrics (e‐commerce conversion, telehealth adoption, digital journey KPIs) and adjust strategies to maximize business impact.Lead cross‐functional collaboration: partner with brand teams, commercial operations, IT, regulatory, medical affairs, and external vendors to align the digital ecosystem strategy with broader business and compliance priorities.Manage and scale external digital partnerships: identify and cultivate relationships with technology partners, digital health start‐ups, e‐commerce platforms, and telehealth providers.Support brand teams in integrating digital ecosystem capabilities into their brand strategies,



including identification of digital consumer segments and design of brand‐level digital journeys.Stay ahead of digital trends and innovation: continuously scan the competitive and technology landscape to identify emerging digital capabilities and tools.QualificationsAt least 3 years of relevant experience in digital marketing, commercial strategy, or digital ecosystem management.Hands‐on experience managing e‐commerce platforms, telehealth solutions, or direct‐to‐consumer digital channels, with ownership of key digital performance metrics.Demonstrated ability to synthesize multi‐source data (B2B, consumer, commercial, marketing) into actionable insights and prioritize business decisions.Experience leading multi‐layered projects in cross‐functional and cross‐national environments, collaborating with IT, medical affairs, regulatory, and external technology vendors.Strong commercial acumen and understanding of how digital channels translate into revenue impact and resource allocation decisions.Strong English skills; Spanish proficiency required.Deep understanding of the digital and multi‐channel marketing landscape, including SFE models, CRM tools, marketing automation platforms, and consumer journey analytics.Experience with digital media execution and paid digital strategies.Solid project management skills with the ability to prioritize competing demands, manage vendors and external partners, and deliver results in a fast‐paced, ambiguous environment.LocationMexicoTravelUp to 5‐15% travel.Equal OpportunityLilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce and provide equal opportunities.
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📌 Sr Associate - Consumer Digital Ecosystem (Xico)
🏢 412 Eli Lilly y Compañía de México S.A de
📍 Xico