About Work for Impact

We connect organisations with vetted remote professionals around the world, on fair-pay terms, as a certified B Corp. Our clients range from integral brands to mission-driven organisations. Our contractors keep what they earn.

Marketing here is not lead generation for its own sake. Our growth and our purpose are the same thing: every placement we make is a person earning fairly and an organisation getting work done well. If that distinction matters to you, keep reading.

About the role

This is a build role, not an oversight role.

You will lead a small marketing team and stay hands-on every day, shaping strategy, reviewing work, writing when needed, launching campaigns, reading the data and improving what isn't working. If you're looking for a role where you delegate everything, this isn't it.

Your job is simple: grow Work for Impact.

You'll own our marketing strategy across organic search, AI search (SEO/SGO/GEO/AEO), social, content, partnerships and paid channels, ensuring our brand is consistently positioned wherever buyers discover and evaluate us.

You'll also lead go-to-market efforts for new products and services, guide our marketing systems, and work closely with Sales, Product, and Operations to turn marketing into a measurable pipeline.

What you will own

Marketing strategy and demand generation

- Own the overall marketing strategy to increase brand visibility, qualified traffic and pipeline.
- Build integrated campaigns across organic search, AI search, social, content, partnerships and paid channels.
- Identify new growth opportunities and prioritise the work that delivers the greatest commercial impact.




- Measure marketing performance and optimise based on business outcomes, not vanity metrics.

Brand, content and positioning

- Own our content marketing strategy and brand positioning.
- Ensure consistent messaging across every channel and customer touchpoint.
- Work with the content, SEO and marketing teams to deliver campaigns that support awareness, demand generation and customer acquisition.
- Keep our B Corp and fair-pay positioning a genuine competitive advantage.

Team leadership

- Lead, coach and develop a small marketing team.
- Set high standards through hands-on leadership.
- Review work, remove blockers and help the team do their best work.

Marketing systems and operations

- Provide strategic ownership of HubSpot and our marketing technology stack.
- Partner with the marketing operations team to ensure our systems support lead generation, reporting and commercial growth.
- Use marketing insights and reporting to improve performance and guide investment decisions.

Go-to-market

- Own go-to-market strategy for new products and services.
- Define positioning, messaging, launch plans and channel strategy.
- Work closely with Sales, Product and Operations to ensure launches deliver commercial results.

What we're looking for

Essential

- 7+ years in digital, growth or performance marketing,



including at least two years leading a team.
- Proven experience growing pipeline through integrated marketing.
- Strong understanding of SEO, AI search, content marketing and demand generation.
- Experience leading marketing strategy using HubSpot and modern marketing technology.
- Exceptional written English.
- Experience launching products or services and owning the outcome.
- Strong analytical skills with GA4, Search Console, HubSpot and marketing reporting.
- Hands-on and comfortable switching between strategy and execution.

Nice to have

- Experience in B2B services, SaaS, marketplaces or staffing.
- Experience with paid acquisition.
- Familiarity with B Corp or purpose-led businesses.
- Experience with AI-assisted marketing workflows and GEO tools.
- Marketing or business qualifications.

How you'll know you're winning

- Brand visibility, qualified traffic and pipeline continue to grow.
- Marketing investment produces measurable commercial results.
- Product launches are well executed and deliver impact.
- The team is shipping better work than when you joined.
- Marketing has become a competitive advantage for Work for Impact.

Additional Information:

Engagement: Remote, Full-Time (40 hours per week)
Working Hours: 9:00 AM – 5:00 PM (your local time zone)
Rate: USD 4,000 per month + benefits

Job Type: Full-time

Pay: $65,000.00 - $69,000.00 per month

Application Question(s):

- Do you have at least 2 years of experience leading or managing a marketing team? (Yes/No)

Experience:

- digital, growth or performance marketing: 5 years (Required)

Work Location: Remote

📌 Head of Marketing (Remote) (México)
🏢 Work for Impact
📍 México