Location: Monterrey Metropolitan Area, NL (On-site)

About the Role:

We are seeking data-driven, creative, and results-oriented Digital Marketing to drive our online growth, brand awareness, and digital sales. In this role, you will own our e-commerce platform and lead the strategy, execution, and optimization of our digital advertising campaigns.

The adecuado candidate is a digital native who breathes analytics, understands consumer behavior online, and possesses the technical skills to build and scale high-converting campaigns across major ad networks. You will be responsible for turning digital traffic into loyal customers and continuously improving our online conversion rates.

Key Responsibilities:

· Campaign Management: Plan, build, launch, and optimize paid advertising campaigns from end to end across Google Ads (Search, Shopping, Performance Max), Meta Platforms (Facebook & Instagram Ads), and TikTok Ads.

· Audience Targeting: Define, build, and test high-value target audiences, utilizing retargeting, lookalikes, and custom segmentations to maximize efficiency.

· Budget Optimization: Monitor daily ad spend and performance metrics to allocate budget efficiently toward top-performing campaigns, maximizing ROI and ROAS (Return on Ad Spend).

· A/B Testing: Continuously test ad creatives, copy, hooks, landing pages, and formats to identify what resonates best with our audience.

· Platform Management: Oversee the daily operation of our e-commerce store (Shopify), ensuring products, pricing, and promotions are accurate and visually appealing.

· Funnel Optimization: Analyze the user journey from ad click to checkout,



identifying friction points to improve conversion rates and reduce cart abandonment.

· SEO & Content Alignment: Collaborate on content strategies to ensure organic search visibility and cohesive messaging between social media, paid ads, and the website.

· Data Tracking: Ensure proper setup of tracking pixels, conversions, and attribution models (Meta Pixel, Google Analytics 4, TikTok Pixel).

· Performance Dashboards: Compile and present weekly/monthly reports on key digital metrics (CPA, CPC, CTR, ROAS, Conversion Rate, LTV) to inform business decisions and growth strategies.

Qualifications & Requirements:

· Bachelor's degree in marketing, Business Administration, Digital Media, or related field.

· More than 5 years of proven hands-on experience managing digital ad accounts and running e-commerce operations.

· Advanced, practical platform knowledge of Google Ads, Meta Ads Manager, and TikTok Ads Manager (Certifications are highly valued).

· Proficiency with Google Analytics 4 (GA4) and data visualization tools (like Google Looker Studio).

· Strong copywriting skills and an eye for creative/video structures that convert on social media.

· Highly analytical mindset; comfortable working with numbers, spreadsheets, and ROI models.

· Professional proficiency in Spanish and professional/working proficiency in English.

Job Type: Full-time

Pay: $25,000.00 - $30,000.00 per month

Application Question(s):

- Live near Guadalupe, Juarez, Apodaca, San Nicolas

Education:

- Bachelor's (Preferred)

Experience:

- Digital Marketing: 10 years (Required)
- Social Media Content: 5 years (Required)

Language:

- English Spoken Fluently (Required)

Work Location: In person

📌 Digital Marketing Specialist (Monterrey)
🏢 Empresa reconocida
📍 Monterrey