**Social Media Manager - Community & Culture**
Tijuana, Mexico | Full-time | On-site / Hybrid
We are looking for a **Social Media Manager** to lead our community and culture storytelling across social platforms.
This role focuses on showcasing the real day-to-day experience of our teams to strengthen our employer brand and attract talent.
**Scope note**: This role is focused on culture, community, and employer brand — it is distinct from our LinkedIn lead-generation activity, which sits with a separate function and is out of scope for this position.
**What You'll Do**
Content & Storytelling (External — ~70%)
- Own the content ideas and creative direction for Redial's public social channels: Facebook, Instagram, TikTok, and WhatsApp.
- Plan and maintain content that aligns with the company Editorial Calendar, ensuring a consistent flow of culture-forward storytelling.
- Capture the daily life of our agents and teams — culture initiatives, celebrations, milestones, and the local community efforts Redial is part of.
- Translate ideas into briefs for our in-house design team, who support asset production, while you remain the owner of the concept and the message.
- Build and nurture our online community: respond to comments and messages, encourage participation, and foster genuine engagement around the Redial brand.
- Manage and optimize paid social campaigns for agent recruitment (primarily Meta / Facebook Ads), partnering with HR to place, target, and report on hiring campaigns.
Internal Communications (~30%)
- Create and share content that keeps Redialers connected, informed, and engaged with company culture and initiatives.
- Help amplify internal moments — recognition,



events, and community activities — across internal channels, in coordination with HR and the wider Marketing team.
**What We're Looking For**
**Requirements**:
- 3+ years of experience in social media management or community building
- Strong storytelling and content creation skills
- Experience with Meta Business Suite and Facebook Ads Manager
- Proficiency with tools such as Canva, CapCut, or similar
- Advanced English (C1-C2) and fluent Spanish
- Portfolio or work samples required
- Nice to Have (Big Bonus, Not Required)_
- Experience working with large organizations in the B2B space.
- Experience in the BPO / CX industry.
- A background in employer branding or culture/community storytelling.
- Experience producing bilingual (Spanish/English) content.
**Why Join Redial**
You'll build the voice of a growing, multicultural company and have real ownership over how our culture is seen — internally and to the world.
You'll work alongside a Marketing team that values honest, people-first storytelling, and you'll help shape what it means to be part of the Redial family.
**Equal Opportunity**
- All suitably qualified applicants will be considered based on their qualifications, experience, and the competencies relevant to the role.




We do not discriminate on the basis of race, gender, age, disability, religion, sexual orientation, or any other characteristic protected under applicable law._
Sueldo: $1.00 - $2.00 la hora
Incentivos:
- Caja de ahorro
- Trabajo desde casa
Pregunta(s) de postulación:
- Briefly describe your experience managing social media or community for a brand or organization.
How many years, and on which platforms?
- Share links to or examples of previous work — channels you've grown, content you've created, or campaigns you've run.
- Have you managed paid social campaigns in Meta Business Suite / Facebook Ads Manager?
Briefly describe a campaign you ran, its objective, and the result.
- What is your English level (A1-C2), and how did you achieve it?
Are you comfortable working in both English and Spanish?
- Which content creation tools do you use regularly (e.g., CapCut, Canva)?
Do you use any AI tools to support your copywriting or content workflow?
If so, how?
- This role is about capturing the real, daily life of a company's people and culture.
Describe how you would approach telling the story of a workplace in an authentic, engaging way.
- How do you come up with content ideas, and how do you keep a consistent flow of content aligned to a calendar or plan?
- Have you worked with a design team or other collaborators on content production?
How do you brief them while keeping ownership of the idea and message?
- Do you have experience in the BPO/CX industry, with large B2B organizations, or in employer branding?
If so, tell us about it.
Lugar de trabajo: Empleo presencial

📌 Social Media Manager - Community & Culture (Baja California)
🏢 Redial Bpo
📍 Baja California