**Job objective**
- Plan, execute, segment, and scale Facebook Ads campaigns that generate high-quality leads, validate new services, and maintain consistent results for different clients._
**MANDATORY requirements (NON-negotiable)**
- 5+ years of proven experience managing Facebook/Instagram Ads campaigns
- Proven track record of measurable results (leads, CPA, CPL, ROAS)
- Experience in local services and lead generation
- Full mastery of advanced segmentation (interests, behaviors, broad audiences, and lookalikes)
- Experience launching and selling new services from scratch
- Ability to scale campaigns without losing lead quality
**Technical knowledge**
- Meta Ads Manager (expert level)
- Pixel and Conversion API
- Lead Forms, WhatsApp Ads, and Landing Pages
- Performance-oriented campaign structures
- In-depth analysis of metrics (not just CTR)




**Key responsibilities**
- Create and optimize campaigns on a daily basis
- Define and test segmentations based on pain points and needs
- Analyze lead quality and adjust campaigns
- Scale budgets in a controlled manner
- Propose strategic improvements based on data
**Adecuado profile**
- Performance and sales mindset, not branding
- Self-motivated, organized, and results-oriented
- Able to handle 5-8 high-level clients maximum
- Clear communication and solution-oriented
**Job Type**: Permanent
Pay: From $20,****** per month
**Experience**:
- Trafficker Facebook Ads: 2 years (required)
**Language**:
- english?
(required)
Work Location: Remote

📌 Senior Media Buyer (Facebook Ads Trafficker) (Xico)
🏢 ADL Digital
📍 Xico