**Junior Creative Director - YouTube**
**Vids Agency is assembling the team that will define how brands win on YouTube.
**
Our founders didn't just watch YouTube grow—they helped build it.
With Emmy nominations, channels scaled to millions of subscribers, and alumni now running the biggest creator empires, we've been in the rooms where YouTube's playbook was written.
Now we're using that knowledge to transform how major brands approach the platform.
While others are still figuring out thumbnails, we're engineering viral moments for Fortune 500 companies.
**Why This Role Matters**
YouTube isn't just another marketing channel anymore.
It's where attention lives.
Brands that crack the code here don't just get views—they build movements.
But most agencies treat YouTube like it's ****, recycling TV commercials and wondering why no one watches past 5 seconds.
We need a Junior Creative Director who understands that YouTube success isn't about following formulas.
It's about understanding why millions of people choose to spend their time watching, sharing, and coming back for more.
**What You'll Actually Do**:
**Engineer Viral Moments**
- Design thumbnails that make scrolling impossible—the perfect blend of curiosity and clarity
- Write titles that promise value without clickbait disappointment
- Create opening hooks that turn 5-second viewers into 10-minute fans
- Push past safe "talking head" content to find formats that actually captivate
**Build Content Strategies That Scale**
- Develop content roadmaps that compound—each video building on the last




- Script narratives that maintain 50%+ retention (because that's where the algorithm rewards you)
- Identify series and formats that turn one-time viewers into subscribers
- Balance what brands want to say with what audiences want to watch
**Lead Creative Excellence**
- Guide projects from wild idea to published video
- Collaborate with editors to ensure every frame serves the story
- Use data to evolve strategies—but never let metrics kill creativity
- Build processes that maintain quality at scale
**Who You Are**:
- You understand YouTube at a molecular level—not just trends but why they work
- You generate more ideas before breakfast than most people do all week
- You thrive in remote collaboration and don't need constant supervision
- You've grown or launched channels—even small ones—and learned from every video
**What Sets You Apart**:
- You see opportunities where others see limitations
- You can think in systems (series, formats, templates) not just individual videos
- You balance creative ambition with strategic thinking
- You're obsessed with the details that make videos click-worthy
- You understand that on YouTube, boring is the only unforgivable sin
**The Reality**:
This isn't a role where you'll create safe content that makes everyone comfortable.
You'll push clients beyond their comfort zones, test wild ideas, and sometimes fail spectacularly—all in service of finding what actually works.
**Ready to Shape How Brands Win on YouTube?
**
If you're ready to join a team that's setting the standard for YouTube excellence, we want to see what you can create.
Pay: Up to $28,****** per month
Work Location: In person
Expected Start Date: 31/08/2025

📌 Junior Creative Director (Xico)
🏢 Vids Agency
📍 Xico