We are looking for an experienced SEO & AI Search Analyst to help drive organic growth, search visibility, and brand authority across both traditional search engines and emerging AI-powered search platforms.In this role, you will develop and execute SEO, content, local search, and Generative Engine Optimization (GEO) strategies that increase discoverability, qualified traffic, and lead generation.
You will work across technical SEO, content strategy, semantic optimization, and AI Search visibility to ensure our brands remain competitive as search continues to evolve.The ideal candidate combines strong analytical skills with hands-on SEO expertise and a deep understanding of how users discover information through Google, ChatGPT, Gemini, Perplexity, Copilot, and other AI-driven platforms.
You are naturally curious, data-driven, and passionate about leveraging search insights to create measurable business impact.Key ResponsibilitiesSEO Strategy & OptimizationDevelop and execute comprehensive SEO strategies across multiple websites and brands.Conduct technical SEO audits and implement recommendations.Monitor website performance, indexing, crawlability, and Core Web Vitals.Perform keyword, entity, and search intent research.Optimize website architecture, internal linking, and on-page SEO elements.Identify opportunities to increase organic traffic, rankings, and conversions.Collaborate with web development teams on technical SEO initiatives.Stay current with Google algorithm updates and industry best practices.AI Search & Generative Engine Optimization (GEO)Develop strategies to improve visibility within AI-powered search and answer engines.Optimize content for discoverability across ChatGPT, Gemini, Perplexity, Copilot, and emerging AI platforms.Monitor AI-generated brand mentions, citations, and visibility trends.Implement Generative Engine Optimization (GEO) best practices.Improve entity recognition, topical authority, and semantic relevance.Research emerging AI search trends and translate findings into actionable strategies.Identify opportunities to increase brand presence within AI-generated responses.Content Strategy & CreationDesign and execute content strategies aligned with SEO, GEO, and lead generation goals.Conduct topic research, competitive analysis, and content gap analysis.Build topical authority through content clusters and strategic content planning.Create detailed content briefs for blogs, landing pages,



location pages, and educational resources.Write, edit, and optimize content when needed.Collaborate with internal teams to ensure content quality, accuracy, and consistency.Optimize existing content to improve rankings, traffic, engagement, and AI citations.Develop content frameworks aligned with E-E-A-T principles and AI Search best practices.Identify opportunities to repurpose content across multiple digital channels.Local SEO & Business ListingsDevelop and execute local SEO strategies across multiple locations.Optimize and monitor Google Business Profiles.Improve visibility in local search results and map packs.Ensure consistency across local citations and directory listings.Identify opportunities to strengthen local authority and geographic relevance.Analytics & Performance MonitoringMonitor SEO, GEO, and website performance metrics.Analyze traffic, rankings, conversions, lead generation, and engagement trends.Track keyword, entity, and AI Search visibility performance.Provide actionable recommendations based on data insights.Measure the impact of SEO and AI Search initiatives on business goals.Monitor competitor activity and identify growth opportunities.RequirementsRequired Qualifications4+ years of experience in SEO, Organic Search, Content Strategy, or Digital Marketing.Proven experience creating and executing successful SEO strategies.Strong understanding of technical SEO principles.Experience developing and optimizing content for organic search.Excellent written and verbal communication skills in English.Strong analytical and problem-solving abilities.Ability to manage multiple projects simultaneously.Experience working with cross-functional teams.Required Tools & PlatformsGoogle Search Console (Advanced)Google Analytics 4 (GA4)SemrushScreaming FrogAhrefs (Preferred)Google Business ProfileChatGPT, Gemini, Perplexity,



and other AI-powered research toolsCore Areas of ExpertiseTechnical SEOCrawlability and indexationSite architectureInternal linking strategyCore Web VitalsSchema markupRedirect managementXML sitemapsTechnical auditsContent & Semantic SEOKeyword researchSearch intent analysisTopic clusteringTopical authority developmentEntity SEOE-E-A-T implementationContent optimizationEditorial strategyAI Search & GEOGenerative Engine Optimization (GEO)AI Search Optimization (AIO)LLM visibility strategiesAI citation optimizationSemantic searchKnowledge graph optimizationBrand authority developmentPreferred QualificationsExperience optimizing content for AI-powered search platforms.Experience managing SEO strategies for multi-location businesses.Experience supporting lead generation objectives through organic search.Experience optimizing Google Business Profiles and local search visibility.Experience working with content-heavy websites and large blog ecosystems.Experience in senior living, healthcare, hospitality, real estate, or similar industries.Familiarity with AI-assisted content workflows and content optimization tools.Success MetricsThe adecuado candidate will be measured on:Organic traffic growthQualified lead generationSearch visibility improvementsAI Search visibility and citationsContent performanceWebsite health and technical SEO improvementsGrowth in topical authority and entity recognitionLocal search visibilityOverall contribution to business objectivesBenefitsWhy Join MezTal?
At Meztal, we prioritize innovation, collaboration, and personal growth.
You'll have the opportunity to work on meaningful projects, be part of a supportive team, and enjoy a culture that values work-life balance and professional development.Christmas Bonus: 30 days, to be paid in December.Major Medical Expense Insurance: Coverage up to $25,000,****** MXN.Dental Insurance: Always smile with confidence!
Life Insurance: (Death and MXN Disability)Vacation Days: 12 vacation days in accordance with Federal Labor Law + Floating Holidays: 3 floating holidays in addition to the 7 official holidays in Mexico.Cell Phone Reimbursement & Transportation Subsidy.Hybrid Scheme: Enjoy the best of both worlds, remote and in-office work.Multicultural Exposure: Work with operations within Mexico and the United States.MezTal Internal Events: Strike a healthy balance between your professional and personal goals.Exclusive Discounts: Benefits with different companies for being part of MezTal.Academic Agreements: Access to national universities and language schools.
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📌 Seo & Ai Search Analyst (Jalisco)
🏢 FlexTal Staffing
📍 Jalisco