Senior Head of Regional Marketing LATAM
Department:
Corporate Marketing
Employment Type:
Full Time
Location:
Mexico
Description
We are looking for a highly driven
Senior Head of Marketing
to lead our growth and brand strategy across Mexico, Brazil, Chile and Central America. This role is critical in shaping how inDrive scales, connects with users, and strengthens its position as a fair and people-first mobility platform.
Key Responsibilities
Own and drive the
end-to-end marketing strategy
across the Region, focusing on
Passenger Acquisition, Retention, and Brand Growth
Translate business goals into
integrated, full-funnel marketing plans
, combining performance, brand, offline channels, and partnerships
Drive
customer-centric growth
, deeply understanding user behavior, needs, and regional nuances across markets
Lead the development of
strong local brand positioning
, ensuring consistency while allowing for cultural relevance
Lead
efficient allocation and optimization of marketing investments
, ensuring measurable impact on key business metrics
Build, lead, and inspire a
high-performing, matrix-structured team
across multiple markets
Collaborate closely with
cross-functional leaders
(Product, Operations, Analytics, PR, etc.) to deliver scalable and impactful initiatives
Continuously improve
marketing effectiveness
, leveraging experimentation, insights, and innovation
Mentor and develop senior marketing leaders, fostering a
strong leadership bench across the region
Skills,



Knowledge & Expertise
8+ years
in digital consumer marketing, including
4–5 years in senior leadership roles
Proven track record of
building and scaling marketing teams
, ideally in multicultural and matrix environments
Strong experience with
mobile-first products
, preferably in ride-hailing, marketplaces, or high-growth tech companies
Demonstrated success in
developing and executing large-scale marketing strategies
with clear business impact
Strong leadership and stakeholder management skills, with the ability to
influence senior executives
Hands-on experience managing
large marketing budgets
with a focus on ROI and efficiency
Highly
data-driven
, with the ability to turn insights into actionable strategies
Fluency in English and Spanish
Job Benefits
Why join us
Help us challenge injustice by creating fair choices for millions of people across ****+ cities in 48 countries.
Develop your professional skills with access to mentoring, career consulting, and learning programs.
Collaborate with teams around the world and gain international experience through our General Talent Exchange Program.
Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
Work alongside people who take initiative, speak openly, and challenge themselves to grow.
Improve your language skills through co-financed courses and internal speaking clubs.
Final benefits may vary depending on the location
#J-*****-Ljbffr

📌 Senior Head Of Regional Marketing Latam (Xico)
🏢 inDrive
📍 Xico