Responsibilities

- Coordinate the execution of comprehensive brand communication initiatives across paid media, experiential activation, and public relations platforms.

- Analyze market dynamics, consumer behaviors, and competitor competencies to provide actionable insights.

- Drive the development, execution, and monitoring of annual brand plans.

- Manage the operational marketing budget and monitor profit and loss.

- Serve as the primary strategic liaison between Sales, Customer Marketing, Global, and Regional teams.

Requirements

- Bachelor's degree in Marketing, Business Administration, or closely related commercial field.

- Minimum 3 years of proven brand-building, portfolio development, and marketing success stories within fast‑moving consumer goods general enterprises.

- Strong numerical skills with a demonstrated ability to interpret Nielsen and ISCAM market research data.

- Technical understanding of modern consumer digital marketing frameworks and contemporary multimedia production trends.

- Intermediate professional proficiency in written and spoken English.

📌 Associate Brand Manager (Guerrero)
🏢 Jobtailor
📍 Guerrero