YOUR OPPORTUNITY

As Brand Coordinator, you will be accountable for delivering performance targets on Brands activities in the country, driving value creation for our company. You will contribute to the planning, design and execution of consumer and customer programs for Agaves Category, you will drive effective activation of these across targeted cities selected for investment.

ABOUT YOU

You will lead the strategic framework for Agaves portfolio

Lead the situation assessment for your Brands, and help define the Brands' Growth Drivers each year as part of the annual integrated activity planning process

You will help develop an integrated activity plan (IAP) for your Brands including advertising & promotions to drive sell out in the market

You will support the design and execution of selected Brands assets for consumer & customer programs.

You will manage an A&P; budget for your Brands as assigned to you

You will ensure all Brands activities you manage are measured and evaluated as define in the IAP plan.

You will build best in class customer marketing and commercial capabilities at a Cluster level that will enable us to win in the marketplace.

Business Strategic Performance Management

- Accountable for delivery Brands performance targets in the country: revenue, profitability, share, equity/Desire.
- Rigorously manage Brands A&P; budget, in order to minimize costs and optimize returns on investment
- Actively monitor Brands KPIs and provide guidance on corrective action to achieve agreed objectives
- Full accountability for the Country Category P&L;
- Full accountability for the brands sell out targets
- Ensures measurement and evaluation plan in place on over 80% of Brands activities on their Category in the country in order to identify, codify and rollout successful Category growth drivers to the MX Region





Drive results & excellence in execution

- Deliver on key Cluster financial targets (NSV, NSV per case, gross profit, gross profit per case, profitability, ROI and value share) versus budget.
- Lead the Category Growth framework that embeds an occasion-based approach which informs the "Where to Play" strategy and the "How to Win" execution through the IAP process.
- Implement Channel Strategies that through the Integrated Activity Planning (IAP) process are converted into winning value propositions.

Integrated Brands communication

- Lead the strategy and execute of integral Brands assets, as assigned by Region
- Own relationship with creative/ Media / PR / BTL agencies to ensure Brands Strategy is appropriately tailored to support Countries as they activate their Brands plans
- Provides Brands input and partners closely with Region Customer Marketing on execution of all shopper-facing activities developed in the Country, including all advocacy programs.
- Manage directly the execution of Brands campaigns

Creating a winning team

- Lead a multifunctional team and develop talent to win

Actively support effective matrix working Nationwide

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

To be successful in this role you will have/be:
- Experienced in Brand Management (Digital, Media, experiential marketing, events)
- Experience in Customer Marketing (e.g. Purchaser/Shopper Marketing,



Category Management Sales and Channel Strategy)
- Experience in roles related to understanding customer and channel dynamics
- Proficiency in English language skills

The following experiences are preferred:
- Experience in the Spirits and/or overall beverage Industry is a distinct advantage

PERSONAL QUALITIES - SHARE OUR FOUNDER'S PASSION AND ENTREPRENEURIAL FLAIR

- Ethical Practice: Master
- Insights for Action: Master (MAKE THINGS HAPPENS & WALK THE TALK)
- Strategy and Brands: Master
- Commercial Activation: Advanced
- Brands Ideas and Connections: Master
- Agency Partnership: Master

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
- Belonging: You have a strong capacity to create a culture of 'Belonging', where people feel appreciated for who they are, what they do, and who they can become
- Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
- People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
- Results Agility : You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
- Mental Agility : You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you're presented with
- Change Agility: You have a deep

📌 Brand Assistant Agaves (Tultitlán de Mariano Escobedo)
🏢 PVH (Tommy Hilfiger/Calvin Klein)
📍 Tultitlán de Mariano Escobedo