The Client Generation Manager (Virtual) is responsible for executing and optimizing multi-channel marketing initiatives that generate qualified demos and new paying clients within the legal industry.

This role is hands-on and performance-driven, combining paid media execution, SEO strategy, web optimization, and funnel analytics. The position requires disciplined reporting, daily optimization, and a strong focus on revenue outcomes — not just lead volume.

Key Responsibilities

Paid Media Campaign Execution (Hands-On)

Build, launch, and optimize paid campaigns across Meta, Google, LinkedIn, and YouTube

Manage targeting, creative testing, budget allocation, and performance scaling

Monitor daily performance metrics and make optimization adjustments

Implement retargeting and nurture strategies to improve demo show rates

Align paid traffic strategy with landing page performance

SEO Strategy & Execution

Conduct keyword research aligned with high-intent legal decision-makers

Optimize landing pages, blogs, and service pages for search intent

Improve on-page SEO (metadata, headers, internal linking, schema)

Collaborate on content planning based on ranking and opportunity gaps

Monitor rankings, organic traffic growth, and organic conversions

Identify technical SEO issues and coordinate fixes with developers

Web Design & Development (Performance-Focused)

Oversee landing page design and website optimization for conversion

Collaborate with developers and designers to implement CRO improvements

Identify UX/UI friction points impacting demo bookings

Recommend layout, messaging, and structural changes based on performance data

Ensure website speed, mobile responsiveness, and technical health





QA new pages and funnels before launch

Support integration of tracking tools, pixels, CRM forms, and automation workflows

Maintain alignment between brand messaging, SEO structure, and paid campaign objectives

*This role does not require deep coding expertise but does require strong understanding of web performance, conversion architecture, and marketing-driven site improvements.

Funnel & KPI Management

Track and report on

Cost per lead

Cost per booked demo

Cost per completed demo

Cost per acquisition (CPA)

Customer acquisition cost (CAC)

Organic traffic growth

Organic conversion rates

Landing page conversion rates

*Identify drop-offs across paid and organic funnels and recommend optimization strategies.

*Maintain structured weekly reporting tied directly to revenue impact.

Vendor Coordination

Work alongside paid media, SEO, and development vendors

Monitor deliverables and performance benchmarks

Escalate underperformance and recommend corrective actions

Ensure vendor execution aligns with revenue goals

Revenue & Sales Alignment

Collaborate with SDRs and Sales teams to monitor lead quality

Adjust targeting, messaging, and keyword strategy based on close-rate feedback

Ensure clean attribution tracking from marketing to closed revenue

Testing & Optimization





Run structured A/B tests across ads, landing pages, and messaging

Document results and scale winning strategies

Continuously improve conversion rates while reducing CAC

2–4 years experience in performance marketing (paid + organic)

Hands-on experience building campaigns inside Meta and Google Ads

Working knowledge of SEO tools (SEMrush, Ahrefs, GSC, GA4, etc.)

Strong understanding of conversion rate optimization principles

Experience collaborating with web developers and designers

Understanding of landing page architecture and funnel psychology

Strong reporting and analytical discipline

Comfortable working in a remote, KPI-driven environment

Preferred

Experience working with a staffing company, recruiting agency, or talent marketplace Experience writing content for marketplace or platform-style websites (browsing, service categories, self-service models) System and Work Setup Requirements:

A stable and high-speed internet connection preferably 25 MBPS or higher with backup in cases of power interruption or service provider issues.

Own PC/laptop with 8GB RAM, and a processor of Core i5 / AMD Ryzen 3 / 2013 Mac equivalent or higher; Windows 10 or above / Catalina 10.15 or newer; with up-to-date web browsers, and security software, 500GB/128 SSD storage

Headset/earphone with noise cancellation and webcam at 720p or higher resolution A designated, quiet, and well-organized workspace free from distractions to facilitate focused work

Permanent remote work setup

Competitive starting rate paid in USD

Internet Allowance

HMO insurance (PH)

Paid US holidays

Paid Vacation and Sick Leaves

📌 Client Generation Manager (México)
🏢 Berry Virtual
📍 México