Manager Controller DTC Purpose & Overall Relevance for the Organization Support the financial planning, forecasting and performance management processes for the Direct-to-Consumer (DTC) business across Retail and eCommerce. This role partners with Commercial, Retial Operations, eCommerce and cross-functional teams to provide timely financial insights, ensure planning accuracy and support profitable business growth. The position is responsible for delivering meaningful analysis, improving reporting processes and supporting business decisions through data-driven financial recommendations while ensuring alignment with regional and global FP&A; standards.

Key Responsibilities Support the annual Budget, Forecast and Monthly Financial Review processes for the Retail and eCommerce business.

Prepare recurring financial reports and business reviews, providing clear explanations of performance versus Budget, Forecast, Prior Year and strategic targets.

Monitor and analyze key Retail and eCommerce KPIs, including:

Net Sales

Gross Margin / Standard Margin

Traffic

Conversion

Average Transaction Value (ATV)

Units per Transaction (UPT)

Average Selling Price (ASP)

Markdown %

Concept Store vs Factory Outlet mix

Analyze store and digital channel performance, identifying risk, opportunities and key business drivers.

Support profitability analysis by channel, store, product category and commercial initiatives.

Partner with Retial Operations, eCommerce,



Merchandising and Demand Planning teams to support business decisions through financial analysis.

Develop financial models and ad hoc analyses to evaluate commercial opportunities, promotional activities and business initiatives.

Build and maintain reporting dashboards and performance trackers to improve visibility and decision-making.

Support month-end closing activities, ensuring accurate financial reporting and variance analysis.

Identify risks and opportunities throughout the forecasting cycle and support action plans to achieve financial targets.

Drive continuous improvement of financial reporting, planning processes and data quality.

Ensure compliance with general planning timelines, reporting requirements and FP&A; methodologies.

Knowledge, Skills & Abilities Strong analytical and problem-solving skills.

Good understanding of Retail and/or eCommerce business insights.

Strong communication and stakeholder management skills

Advanced Excel skills required; Power BI experience preferred.

SAP knowledge

Ability to manage multiple priorities in a fast-paced environment

Proactive mindset with strong attention to detail. adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.

📌 Manager Controller Retail (Ciudad de México)
🏢 Adidas
📍 Ciudad de México