Company Description

Beauty Concept Brands is the female-founded, family-owned company behind Skin Gym and PaintLab. Based in Los Angeles, we create innovative beauty, wellness, and nail products that make self-care effective, accessible, and fun. Skin Gym is an award-winning beauty and wellness brand known for innovative face and body tools inspired by ancient practices and modern technology.

PaintLab is an award-winning press-on nail brand offering trend-forward, salon-quality designs for effortless at-home manicures. Our brands have been featured in Vogue, Allure, ELLE, Harper’s Bazaar, Cosmopolitan, Nylon, and Byrdie and are distributed through major retailers, including Ulta Beauty, Walmart, CVS, Nordstrom, Macy’s, and Amazon. Role Description

We are seeking a strategic, analytical, and hands-on Performance Marketing Manager to lead paid media and customer acquisition for Skin Gym and PaintLab.

This role will own performance across Meta, Google, TikTok, and other emerging digital channels. The adecuado candidate can move seamlessly between strategy and execution—building campaigns, analyzing performance, testing creative, managing budgets, and identifying opportunities to scale profitably.

The Performance Marketing Manager will collaborate closely with our creative, social media, e-commerce, email, and brand teams to develop campaigns that drive new customer acquisition, revenue, and long-term growth across both brands. Key Responsibilities

Own paid media strategy and execution across Meta, Google, TikTok, YouTube, Pinterest, and other relevant channels.

Build, launch, manage, and optimize campaigns for prospecting, retargeting, product launches, promotions, and evergreen products.

Manage budgets across two brands based on performance, growth targets, inventory, and promotional priorities.

Drive profitable customer acquisition while monitoring ROAS, MER, CAC, LTV, conversion rate, AOV, and contribution margin.





Develop channel-specific strategies for two distinct audiences across beauty tools, wellness, and press-on nails.

Partner with the creative and social teams to develop a consistent pipeline of performance-driven creative.

Write clear creative briefs based on audience insights, campaign performance, platform trends, and testing opportunities.

Establish a structured testing roadmap across creative concepts, messaging, offers, audiences, landing pages, and campaign formats.

Analyze performance by channel, campaign, product, audience, and creative asset.

Identify underperforming campaigns quickly and make timely, data-driven adjustments.

Improve tracking, attribution, reporting, and data accuracy across advertising platforms and Shopify.

Collaborate with the e-commerce team to improve landing pages, product pages, conversion rates, and the customer journey.

Coordinate paid media strategies with email, SMS, affiliate, creator, retail, and organic social initiatives.

Prepare weekly and monthly reports summarizing performance, insights, challenges, and next steps.

Build forecasts and recommend monthly budgets, revenue targets, and customer acquisition goals.

Stay current on platform changes, privacy updates, attribution models, creative trends, and emerging acquisition opportunities. Qualifications

4+ years of hands-on performance marketing experience, preferably within beauty, wellness, fashion, or consumer products.

Well-versed in Answer Engine Optimization (AEO) and LLM-driven search,



with the ability to optimize brand content for visibility across AI-powered discovery platforms and emerging search experiences.

Proven experience managing and scaling campaigns across Meta Ads and Google Ads.

Experience with TikTok Ads and other emerging paid social platforms is strongly preferred.

Demonstrated ability to grow revenue while maintaining efficient CAC, ROAS, MER, and profitability.

Strong understanding of paid social creative strategy and direct-response marketing.

Experience managing meaningful monthly advertising budgets across multiple brands or product categories.

Strong analytical skills and the ability to turn performance data into clear actions.

Experience with Shopify, Google Analytics 4, Google Tag Manager, and advertising-platform reporting.

Familiarity with attribution and reporting platforms such as Triple Whale, Northbeam, or similar tools is a plus.

Understanding of landing-page optimization, conversion-rate optimization, customer segmentation, and retention marketing.

Strong project-management and communication skills.

Comfortable working independently, moving quickly, and managing competing priorities.

Bachelor’s degree in marketing, business, analytics, or a related field—or equivalent practical experience.

What Success Looks

Like

Profitable revenue growth across Skin Gym and PaintLab.

Increased new-customer acquisition at an efficient and sustainable CAC.

Improved ROAS, MER, conversion rate, and contribution margin.

A consistent pipeline of high-performing creative and actionable testing.

Clear budget allocation based on performance and business priorities.

Reliable weekly reporting with specific insights and recommendations.

Strong coordination between paid media, creative, e-commerce, and retention teams.

Compensation & Benefits

Competitive Salary + Benefits Health benefits

Paid time off

Employee product discounts

Opportunities for professional growth within a fast-growing beauty company

📌 Performance Marketing Manager (México)
🏢 Skin Gym
📍 México