Salesforce CDP (Data Cloud) Manager / Senior Manager

Role Summary

The Salesforce CDP (Data Cloud) Manager is responsible for leading the implementation, governance, and optimization of Salesforce Data Cloud solutions. This role focuses on unifying customer data across multiple sources, enabling advanced customer segmentation, personalization, analytics, and activation strategies that drive business growth and customer engagement.

The idóneo candidate will possess strong expertise in Salesforce Data Cloud (Customer Data Platform) and its integration with the broader Salesforce ecosystem, ensuring the successful execution of enterprise customer transformation initiatives.

Key Responsibilities

- Lead the implementation, management, and optimization of Salesforce Data Cloud initiatives across business functions.
- Define and maintain customer data strategies, data models, identity resolution frameworks, and audience segmentation standards.
- Design and manage data ingestion pipelines from CRM platforms, digital channels, marketing tools, data warehouses, and third-party systems.
- Create, govern, and maintain unified customer profiles to support personalized customer experiences.
- Collaborate with Marketing, Sales, Customer Success, Product, and Analytics teams to define customer engagement use cases.
- Develop customer segments, calculated insights, audience activation strategies, and performance measurement frameworks.
- Ensure data quality, governance, privacy, security, and compliance standards are enforced throughout the CDP ecosystem.
- Integrate Salesforce Data Cloud with Sales Cloud, Service Cloud, Marketing Cloud, and external platforms.
- Facilitate stakeholder workshops, business requirement gathering sessions, solution design discussions, and roadmap planning.
- Monitor platform adoption, campaign effectiveness, customer engagement metrics, and data utilization KPIs.
- Manage onshore/offshore delivery teams, vendors,



and implementation partners.

Required Skills & Experience

Must-Have Skills

- Salesforce Data Cloud (Customer Data Platform)
- Salesforce CRM Ecosystem
- Customer Data Management
- Identity Resolution
- Audience Segmentation
- Customer Journey Analytics
- Data Governance & Compliance
- Stakeholder Management
- Customer Engagement & Personalization Strategies

Salesforce Platform Knowledge

- Salesforce Sales Cloud
- Salesforce Service Cloud
- Salesforce Marketing Cloud
- CRM Architecture
- API Integrations
- Data Warehousing Concepts

Additional Requirements

- Proven experience collaborating with business and technical stakeholders to deliver scalable Salesforce solutions.
- Strong analytical, communication, and stakeholder management skills.
- Experience leading enterprise-scale customer transformation programs.

Preferred Qualifications

- Salesforce Data Cloud Consultant Certification
- Salesforce Administrator Certification
- Salesforce Marketing Cloud Consultant Certification
- Experience with:
- Marketing Cloud Personalization
- Salesforce Intelligence Platforms
- Customer Journey Platforms

- Knowledge of:

- SQL
- Snowflake
- Databricks
- AWS
- Azure
- Google Cloud Platform (GCP)

- Familiarity with AI-driven customer intelligence, predictive analytics, and customer insights platforms.
- Industry experience in:

- Telecommunications
- Media
- Retail
- Banking, Financial Services & Insurance (BFSI)
- Digital Customer-Centric Organizations

Education

- Bachelor’s or Master’s degree in:
- Computer Science
- Information Systems
- Data Analytics
- Marketing Technology
- Or a related field

Experience Required

- 8–12 years of overall experience in:
- CRM Platforms
- Customer Data Platforms (CDP)
- Marketing Technology
- Data Management Solutions

- 3–5 years of experience leading Salesforce Data Cloud/CDP implementations.

Location: Mexico

Work Model: Hybrid

Hiring Model: FTE

Client: Grupo Salinas

Pay Rate: Mexico Market

📌 Salesforce CDP (México)
🏢 LTIMindtree
📍 México