**Position Overview**:**
Focus, Scope, & Impact:
- Designing strategies and plans for **Owned platforms**of Coca Cola**local brands** in order to maximize consumer engagement & retention
- Developing plans to **localize and implement global owned platforms** in the Operating Unit (OU)
- ** Manage those platforms** with a continuous learning & iteration mindset
- Work hand in hand with global team to ensure the **success of the**global brands**owned platforms**in the OU**
- ** Map and develop relationships with key stakeholders** that will maximize Coca Cola owned platforms to its consumers and shoppers
- Work in partnership with other areas within Integrated Marketing Experience to**embed the owned platforms into the brand ecosystems**
- ** The**Owned Consumer Platforms**lead**plays a key role in **disrupt the way we do marketing and**educate/**spread that throughout the organization**.**
**Function Related Activities/Key Responsibilities**:**
- Great understanding and passion for the **digital platforms,**data, CRM, social**




- Ability to work in **Agile** cross-functional teams
**Related Work Experience**:
- Digital - savvy: 8-10 years of digital **marketing**experience**,**ideally working with**digital**platforms**(creation,**management, CRM)**
- Experience working in **cross**-functional and cross-geographical teams is preferred**
- English fluency is required; Spanish or Portuguese Preferred;
**Mastery Of (**_Required_**)**:
- Digital Marketing
- Digital Platforms and CRM
- Social
**Broad Expertise In (**_Good to Have_**)**:
- Agile Ways of Working
- Data and Analytics
**Primary Location**:
- Primary location will be Mexico; however Versátil Location is allowed (within Latin America countries). Budget Relocation not approved for this role.
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

📌 Manager Owned Consumer Platforms - La Ou (Ciudad de México)
🏢 Coca Cola
📍 Ciudad de México