**Position Overview**:**
Responsible for the development and management of specific NARTD + ARTD beverage sub-channels and for the communication and alignment of priorities, expectations and execution approach within different areas.
Channel and Category Development, Planning and development of execution strategies, packaging Strategy, pricing/RGM alignment, ICE metrics alignment.
**Function Related Activities/Key Responsibilities**:**
- Analyze and implement growth opportunities in existing accounts, based on market trends
- Manage operational KPIs and prepare Post-Mortems of National Initiatives
- Align with internal teams, including Comerical, FLM, Franchise, RGM, to ensure consistency and effectiveness of strategies in the channel




- Work together with the Commercial team to make sure strategic pillars are being executed accordingly in KAs
Implement strategies to drive sales and increase profitability
**Education Requirements**:
- University degree
**Related Work Experience**:
- Modern Trade Experience
- Sales, Administration, Marketing
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

📌 Mt Channel Strategy Manager - Ssds & Wholesalers (Ciudad de México)
🏢 Coca Cola
📍 Ciudad de México