**Location**:Aguascalientes, MX
**Our Team**:
As a integral leader in innovative semiconductor and IoT solutions, Semtech is advancing its digital marketing capabilities to reach technical audiences across the buyer journey. The Demand Generation team at Semtech plays a critical role in driving predictable pipeline growth through data-driven, multi-channel campaigns. We partner closely with Product Marketing, Field Marketing, Sales Development, and Sales teams to generate high-quality leads and demonstrate clear marketing contribution to revenue. We value strategic thinking, analytical rigor, and cross-functional collaboration in a fast-paced, results-oriented environment.
**Job Summary**:
**Responsibilities**:
- Digital Channel Execution & Optimization (50%)
- Manage day-to-day campaign setup, optimization, and performance monitoring across all digital platforms (Google Ads, LinkedIn, programmatic display, paid social)
- Execute technical campaign setup including audience configuration, bidding strategies, ad placement, and targeting parameters
- Implement ongoing campaign optimizations based on performance data and testing results
- Optimize website conversion paths, landing pages, and user experience based on analytics and testing (working with agency and web team)
- Ensure campaign quality, brand consistency, and proper tracking across all digital executions
- Troubleshoot campaign delivery issues and technical problems in real-time
- Performance Analytics & Optimization (30%)
- Conduct deep-dive analysis of campaign performance across all digital channels using Google Analytics, ad platform analytics, and HubSpot
- Monitor real-time campaign performance and make tactical adjustments to improve results
- Track and optimize key metrics: CTR, conversion rates, cost per lead, quality scores, engagement rates




- Identify underperforming campaigns, ads, or audience segments and implement optimizations
- Conduct ongoing testing programs to improve campaign efficiency and effectiveness
- Create performance dashboards and reports for demand generation manager and leadership
- Provide optimization recommendations based on data analysis and platform best practices
- Analyze user behavior, conversion paths, and funnel drop-off points to identify improvement opportunities
- Technical Implementation & Operations (15%)
- Implement tracking codes, UTM parameters, and conversion pixels for campaign measurement
- Manage marketing technology integrations between digital platforms and marketing automation
- Configure and maintain lead routing rules, assignment logic, and lifecycle stage progressions
- Update lead scoring models based on campaign performance and sales feedback
- Monitor and maintain data quality, CRM hygiene, and database segmentation
- Troubleshoot technical issues with campaigns, tracking, integrations, or automation workflows
- Maintain campaign documentation, asset libraries, and process documentation
- Ensure compliance with data privacy regulations (GDPR, CCPA) across digital programs
- Manage platform configurations and settings across marketing technology stack
- Collaboration & Execution Support (10%)
- Partner with demand generation manager on campaign execution, performance analysis,



and optimization recommendations
- Support agency partnerships by providing performance data, technical requirements, and optimization feedback
- Collaborate with content and product marketing teams on landing page optimization and conversion improvements
- Coordinate with marketing operations on lead routing, scoring updates, and technical integrations
- Provide campaign performance insights to sales development team to improve lead follow-up
- Work with web team and agencies on landing page development, testing, and optimization
- Stay current on digital marketing platform updates, best practices, and optimization techniques
**Minimum Qualifications**:
- Bachelor's degree in Marketing, Communications, Business, or related field
- 5-7 years of B2B digital marketing experience with focus on execution and optimization
- Proven track record of managing paid media campaigns across Google Ads, LinkedIn, and other platforms
- Experience with marketing automation platforms ( **HubSpot preferred**) and CRM systems ( **Salesforce**)
- Demonstrated experience with marketing operations including lead management, scoring, routing, and data quality
- Experience configuring and maintaining marketing technology integrations and workflows
- Demonstrated success in improving digital campaign performance and ROI
- Experience working with agencies and managing vendor relationships
- Excellent project management skills
- Strong communication skills (written and verbal)
- Digital marketing certifications strongly preferred (e.g., Google Ads, Google Analytics, HubSpot, LinkedIn Marketing)
- Continuous professional development in digital marketing, analytics, or related areas
- Excellent English language communication skills, both writ

📌 Senior Digital Marketing Specialist (México)
🏢 Semtech
📍 México