Responsibilities

- Manage a central team for audience management, data analysis and insights generation processes. Responsible for leading a team of analysts, developing audience architecture and strategies through pulling actionable insights from integrating multiple data sources, and providing valuable recommendations to drive business growth.
- The BI Lead works closely with stakeholders across clients, areas, disciplines, and agencies to understand business needs and deliver comprehensive analytical solutions.
- Must stay updated on audience management, industry trends, syndicated and proprietary solutions, and best practices to ensure BI strategies remain innovative and effective.

Optimal skills for Audience Strategy & Management

- Own the end-to-end strategic audience framework, design segmentation architectures, experience on addressable audiences, and set standards for audience measurement.

Skills





- Proven experience leading and managing a BI team.
- Strong strategic analytical skills: able to interpret complex datasets and extract meaningful insights.
- Experience on audience strategy & management: Management of ID planning and activation platforms is a recommended plus.
- Proficiency with data analysis tools and media/research solutions.
- Excellent communication and presentation skills for senior stakeholders.
- Strategic thinking and problem solving to develop innovative BI strategies.
- In-depth knowledge of category trends and audience behavior.
- Experience with social listening models.

Seniority level

- Director

Employment type

- Full-time

Job function

- Consulting, Customer Service, and Strategy/Planning

Industries

- Advertising Services

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📌 Business Intelligence Lead (México)
🏢 Publicis Groupe
📍 México