The Category Manager will be responsible for driving brand growth, strengthening brand equity through a robust digital strategy, and managing the portfolio to regain market share in key segments. This role demands a strategic marketer with experience in digital communication and category management to execute high-impact campaigns and product launches that align with the company’s growth objectives.
Key Responsibilities:
Brand Growth Strategy
- Design and execute a comprehensive growth strategy for the category that aligns with business objectives and maximizes revenue potential.
- Conduct market analysis and leverage consumer insights to identify growth opportunities and drive brand positioning.
Brand Equity Enhancement
- Develop and implement a digital communication strategy to reinforce brand equity, ensuring messaging aligns with brand values and resonates with target consumers.
- Partner with cross-functional teams to ensure cohesive brand communication across all consumer touchpoints.
Product Launch Execution
- Lead and manage product launches from planning to execution, focusing on market penetration and consumer engagement.
- Coordinate with internal stakeholders, including sales and operations, to align on launch strategies and ensure flawless execution.
- Oversee the Home Appliances portfolio,
optimizing SKU selection and assortment planning to regain market share in core segments.
- Collaborate with sales and supply chain teams to ensure optimal product distribution and positioning.
Cross-Functional Collaboration and Leadership
- Work closely with sales, trade marketing, finance, and operations to align on category goals and drive execution.
- Provide leadership and guidance to the team, fostering a collaborative environment and encouraging development and growth.
Budget Management
- Manage the marketing budget to maximize return on investment, ensuring efficient allocation of resources across initiatives.
Qualifications & Experience Required:
- Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
- 7+ years of experience in brand management, preferably in the consumer goods industry.
- Demonstrated experience in designing and executing digital communication strategies.
- Proven track record in managing successful product launches and portfolio management.
- Strong analytical, strategic thinking, and leadership skills.
- Excellent communication skills and a collaborative approach to working with cross-functional teams.
Seniority level:
- Mid-Senior level
Employment type:
- Temporary
Job function:
- Marketing
- Consumer Services
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📌 Category Manager (Ciudad de México)
🏢 Importante Empresa Del Sector
📍 Ciudad de México
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