31 jul
|
Essity
|
Ciudad de México
31 jul
Essity
Ciudad de México
Senior Activation ManagerDrive growth and bring strategies to life across markets. Are you ready to turn global vision into impactful local execution? Do you thrive in dynamic, cross-functional environments? Join us and make a real difference—apply now.About the RoleAs a Senior Activation Manager, you will play a critical role in translating global and regional marketing strategies into high-impact activation plans across multiple South Cone markets. Acting as the bridge between strategy and execution, you will collaborate closely with Brand, Commercial, Clinical, and Digital teams to deliver measurable business results.This role is central to strengthening Essity’s Health & Medical business, driving growth, market adoption, and brand positioning through effective execution and strong alignment with sales and regional teams.What You Will DoMarketing Strategy Execution: Define and implement activation plans aligned with regional strategy and local market needs.Campaign Localization: Adapt general campaigns into relevant,
impactful local activations across markets.Go-to-Market Leadership: Lead product launches and execute go-to-market strategies ensuring strong market entry and adoption.Performance Management: Define KPIs, track performance, and optimize activities to drive growth and profitability.Market Insights & Analysis: Generate and analyze market, customer, and competitive insights to inform decision-making.Cross-Functional Collaboration: Partner with commercial, clinical, and regional teams to ensure seamless execution and alignment.Budget & Business Management: Manage marketing investments, monitor results, and contribute to overall business performance.Who You AreDegree in Marketing, Business, Engineering, or a related field, ideally with exposure to healthcare.5–10 years of experience in marketing, activation, or commercial roles within healthcare, medical devices, pharma, or OTC environments.Proven experience managing projects across markets and working in
📌 Sr. Brand Activation Manager (Ciudad de México)
🏢 Essity
📍 Ciudad de México