Job Description
We are seeking a Marketing and Client Communications Specialist who will play a key role in executing digital media strategies and managing client communications for our China-based and international publishing clients. The adecuado candidate will bring expertise in China’s unique digital ecosystem, bilingual communication skills, and marketing insight to drive engagement and visibility for leading academic publishers, societies, and institutional clients.

Job Responsibilities
Digital Strategy & Campaign Management
- Implement integrated content strategies across WeChat Official Accounts, RedNote, and China search engines.
- Plan and manage WeChat and search marketing campaigns to enhance client visibility and engagement.
- Support paid media strategies (e.g., WeChat ads, KOL collaborations, PPC) to maximize ROI.
- Conduct regular social listening, competitor benchmarking, and trend analysis to identify new opportunities.
- Assist in proposal creation and campaign ideation for both ongoing and prospective clients.

Client Relationship Management





Act as the main point of contact for English‑speaking publishing clients and academic societies with a presence in China. Lead culturally sensitive communications, align on expectations, and maintain strong feedback loops. Support regular performance reporting and proactively manage client needs.

Stakeholder Coordination & Project Execution

Collaborate with content teams, designers, PPC agencies, and vendors to ensure smooth project delivery. Manage WeChat operations, support events, and continuously improve internal workflows for better agility and results.

Quality & Performance Management

Monitor campaign performance and client feedback to drive improvements. Ensure all deliverables meet high standards of quality and timeliness, and quickly resolve any issues to maintain client satisfaction.

Qualifications and Prerequisites
Qualifications & Pre‑requisites
- 3+ years of relevant digital marketing experie

📌 Marketing and Communications Specialist (Nuevo León)
🏢 Cactus Communications
📍 Nuevo León