Company IntroductionWorldStrides is the general leader in educational travel and experiential learning. The company was founded in 1967 to provide middle school travel programs to Washington, D.C. and has grown to provide a wide range of programs for more than half a million students annually to over 100 countries around the world. WorldStrides offers experiential learning programs in educational travel, performing arts, language immersion, career exploration, service‑learning, study abroad, and sports. Each of these experiences helps students to see beyond the classroom and to see the world — and themselves — in new ways.
Job Description:
At WorldStrides, we’re passionate about connecting students with life‑changing global experiences. As our Digital Experience Analyst, you’ll help ensure those stories are discoverable, engaging, and data‑driven—turning insights into action and visitors into explorers. Reporting to the Vice President of Marketing, you’ll maintain and enhance our digital presence for the Higher Education division. In this data‑driven role, you’ll create,



manage, and optimize website content while monitoring site analytics to identify opportunities that drive engagement, conversions, and SEO performance. You’ll collaborate with marketing, creative, and technical teams to ensure our web experience is both inspiring and effective.
Responsibilities
- Update and publish content across Sitecore XM, HubSpot, and Sitecore Content Hub, ensuring accuracy, accessibility, and brand alignment.
- Build and maintain new landing pages and microsites that support campaigns and key initiatives.
- Optimize page structure, layout, and assets (including images and metadata) for SEO and performance.
- Conduct periodic audits to fix broken links, outdated information, or publishing errors.
- Use HubSpot, Google Analytics 4 (GA4), and BrightEdge to monitor site traffic, engagement, and conversion metrics.
- Translate analytical findings into actionable recommendations to im

📌 Digital Experience Analyst (Mérida)
🏢 World4822Stri986Des
📍 Mérida