Specialist in the development and construction of our brands in the on premise channel. The Sr. OP Sales Rep is a business advisor both internally and externally for the growth of B-F brands by developing and executing innovative initiatives and activities that drive the deployment of the company's focus brands.

The Sr. OP Sales Rep is accountable for developing long term partnerships with his/her portfolio of assigned Accounts and territory of influence. He/She is primarily responsible for identifying and prospecting accounts, negotiating and monitoring activities that allow us to have a dominant position in the most important and representative accounts in the assigned area.

He/She shall connect with key business executives and stakeholders and work as a liaison between customers and cross-functional internal teams to ensure the timely and successful delivery of our solutions according to customer needs.

DRIVE BUSINESS FORWARD
- Develop and execute their weekly work plan including the visit plan uploaded to the salesforce platform.
- Identify and prospect target accounts for B-F.




- Develop the negotiation strategy to achieve them.
- Ensure that the accounts in their charge are correct according to the strategy of the brands.
- Propose, develop and execute commercial strategies that help us have a leading position in the channel.
- Identify the "best practices" of the channel inside and outside the industry that can be implemented in our operation.
- Identify major national and regional events in the on premise channel.
- Identify the main trends that influence the dynamics of the channel (gastronomy, mixology, music, equipment, etc).
- Act as a channel consultant/advisor.

CUSTOMER RELATIONSHIP
- Identify and maintain a close business relationship with the key players in each account (owners, partners, crews, bartenders, etc).
- Establish close relationships with clients and KSH to enhance the effectiveness and efficiency of the partnership. The Sr. Sales Rep

📌 Senior Sales Rep (Santiago de Querétaro)
🏢 Brown-Forman
📍 Santiago de Querétaro