- Functional Area Marketing / Advertising / Public Relations

Job Description

Requirements

Location: India
Function: Marketing
Reports to: Director – Marketing

RoleOverview

The Program Manager –Marketing supports and executes GTM initiatives across Skilling programs in India.The role is centred on partner-led marketing, working closely with institutionsand ecosystem partners, managing marketing and PR agencies, and driving socialmedia and event-based activations to support platform growth.

This is a hands-on role fora marketing professional who brings strong execution discipline, partnercoordination experience, and comfort operating across multiple channels andstakeholders.

KeyResponsibilities

Campaign & PartnerMarketing Execution

- Execute GTM initiativesthrough institutional and ecosystem partners including universities,training centers, associations, and government programs

- Act as the owner and expertfor through-partner marketing, enabling partners with playbooks, assets,and localized campaigns

- Manage partner timelines,commitments, follow-ups, and execution quality across programs

Social Media & Events

- Plan and executeprogram-led social media initiatives aligned to GTM priorities in Indiaalong with the Digital Marketing team

- Drive event-based marketingincluding webinars,



orientation sessions, workshops, roadshows, andecosystem events in collaboration with partners and field teams

- Track performance of socialand event channels and optimize based on outcomes

Platform Growth &Operations;

- Support user onboarding,activation, and engagement journeys through partner channels and CRM-ledcommunication (email, WhatsApp, in-platform)

- Collaborate with product,growth, and triage teams to track conversions and funnel movement

- Maintain structuredtrackers and prepare weekly and monthly MIS reports covering campaigns,partners, agencies, social, events, and PR performance

- Coordinate development oflocalized marketing assets including partner kits, decks, brochures,landing pages, social creatives, and event collateral.

- Ensure brand consistencyacross partner, agency, and media-facing communication

Skills& Experience

- 3-6 years of experience inmarketing, program management, or GTM execution roles

- Background in EdTech,skilling, or entrepreneurship ecosystems is a strong advantage

- Strong project managementand stakeholder coordination skills

- Comfortable with CRMworkflows, UTMs, dashboards, and performance reporting

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