Description
Role
Orchestrate and operate the end‑to‑end crisis management and social listening processes, driving early signal detection, risk assessment, stakeholder alignment, and executive reporting with actionable insights.
Core responsibilities
- Social listening end‑to‑end: Configure, administer, and optimize dashboards, queries, and taxonomies in Sprinklr, YouScan, Tubular, NewsWhip and others; ensure data quality, tagging discipline, and source coverage.
- Crisis assessment: Evaluate criticality and potential business impact of each alert using clear criteria; issue an initial severity recommendation (Low/Medium/High/Severe) and first‑step actions.
- Stakeholder management: Maintain courageous conversations and regular touchpoints to understand needs, align requirements, and propose fit‑for‑purpose solutions.
- Partner management with Studio X: Prioritize backlog, negotiate requirements, align expectations, and validate deliverable quality.
- Digital PMO: Orchestrate the E2E incident lifecycle (brief → assessment → plan → execution → reporting → post‑mortem),



maintaining timelines, ownership, and logs.
- Regional interface: Serve as the day‑to‑day point of contact with the LATAM Crisis Management Lead, escalating per protocol when needed.
- Executive storytelling: Build presentations, models, proposals, and reports for C‑level audiences with findings, insights, and recommendations.

Scope (end‑to‑end)
- Crisis assessment runbook with criteria (reach, velocity, regulatory sensitivity, health/safety, boycotts, influencers/media, potential legal exposure).
- Escalation flow & coordination spaces (virtual/in‑person) with a clear touchpoint across stakeholders, and LATAM leadership.
- PMO operation for incidents: registry, action plan, ownership, timeline, and follow‑up.
- Executive reporting: first alert, status updates, closure, and post‑mortem with lessons learned and corrective actions.
- Human Insights integration: cross‑reference signals with consumer studi

📌 Intelligence Manager (Ciudad de México)
🏢 Findasense
📍 Ciudad de México