About PayJoy

PayJoy, a Public Benefit Corporation, is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system. Through PayJoy’s point-of-sale financing and card offerings, customers gain access to a modern quality of life. PayJoy’s credit also allows our customers to seize opportunities as micro-entrepreneurs, and acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth.

This role

Marketing Coordinator will be responsible for designing, executing, and continuously optimizing campaigns that deepen customer relationships and drive measurable business outcomes across PayJoy's markets. This role sits at the intersection of data, strategy, and creativity, translating customer insights into targeted,



multi-channel communications that move people from activation to long-term retention. By combining analytical rigor with design sensibility, this role will produce campaigns that are both performance-driven and on-brand, generating clear, stakeholder-ready reports that connect campaign activity to revenue impact.

Key responsibilities

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Build, launch, and optimize multi-channel CRM campaigns across email, SMS, and push notifications.

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Manage end-to-end journeys from audience segmentation and setup to deployment and post-send analysis.

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Analyze campaign performance metrics (open rates, click rates, conversions, revenue attribution) and surface actionable recommendations.

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Create clear, stakeholder-ready reports that communicate results and inform future campaign strategy.

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Design campaign assets using Canva, Figma, or equivalent tools working within PayJoy brand guidelines. Run A/B and multivariate tests on messagi

📌 Marketing Coordinator (Ciudad de México)
🏢 Payjoy
📍 Ciudad de México