Project Marketing Specialist - Business AnalystRequirements Gathering & Workflow Analysis- Collaborate with marketing teams to understand campaign goals, personalization needs, and automation requirements.- Conduct interviews, working sessions, and discovery meetings to capture detailed business requirements and understand constraints across data, content, and technical systems.- Break down email workflows into specific steps to identify inefficiencies and opportunities for improvement.- Gather and track data on current-state processes to support continuous improvement and operational optimization.Documentation & Process Mapping- Develop clear, structured documentation such as business requirements, functional specifications, user stories, and process flows supporting SFMC development.- Maintain documentation libraries, ensuring version control and adherence to project standards.- Translate complex marketing and technical concepts into easily understandable documentation for cross‑functional teams.- Conduct root‑cause analyses to identify workflow gaps, accuracy issues, or breakdowns in requirements.Technical Liaison & Solution Alignment- Partner closely with SFMC developers, QA teams, data engineering, and project managers to ensure accurate translation of requirements into technical solutions.- Validate feasibility of proposed approaches, provide input into solution design, and confirm alignment with SFMC best practices.- Support pilot efforts, tests, and technical validations to confirm the effectiveness and accuracy of new workflow enhancements.Quality Assurance & UAT Support- Assist QA teams by reviewing test plans, validating email builds, journey logic, personalization rules,



and data integrations.- Support User Acceptance Testing by coordinating stakeholder feedback, validating outcomes against requirements, and helping resolve defects or scope gaps.Operational & Process Improvement- Identify opportunities to streamline requirement‑gathering frameworks, documentation standards, workflow handoffs, and cross‑team communications.- Recommend scalable solutions that enhance collaboration between marketing, development, and operations teams.- Conduct post‑implementation reviews to evaluate effectiveness, identify ongoing challenges, and propose enhancements to workflows or documentation.- Present formal project reviews summarizing findings, recommendations, and next steps.Key Metrics- Accuracy and completeness of requirements- Quality and clarity of documentation- Cycle time for requirement gathering and approvals- Reduction in rework due to requirement or workflow gaps- UAT success rates and issue resolution efficiency- Stakeholder satisfaction across marketing and technical teams- On‑time delivery of projects and enhancementsKey Collaboration NetworkShared Accountabilities- Partner with marketing managers, CRM teams, and content teams to gather requirements and evaluate campaign readiness.- Collaborate with technology teams to develop and implement system enhancements supporting personalization, automation,



and reporting.- Work with QA and operations teams to ensure compliance with workflow standards and quality expectations.- Coordinate with analytics teams for insights that support segmentation, targeting, and performance reporting.Role RequirementsEducationBachelor’s degree in Marketing, Business Analysis, Information Systems, or related field.Experience- 3+ years of experience in business analysis, CRM operations, or email marketing.- Experience with email campaign workflows and marketing automation platforms, preferably Salesforce Marketing Cloud.Skills & Knowledge- Strong understanding of workflow design, process mapping, and operational efficiency.- Ability to create and interpret process maps, data flows, and functional documentation.- Excellent written and verbal communication skills, with an emphasis on clarity and structure.- Strong problem‑solving skills, including cause‑and‑effect analysis and root‑cause identification.- Proficiency using Jira, Confluence, Workfront, or similar tools.- Working knowledge of Microsoft Office applications.- Comfortable working in a hybrid environment and using virtual meeting tools.- Basic troubleshooting skills related to email operations or data validation.Decision RightsOwns- Approach to capturing and documenting business requirements.- Process improvement recommendations and related documentation.- Root‑cause analysis and identification of workflow gaps.- Communication of findings, recommendations, and workflow updates.- Initial parameters for pilots/tests supporting new process changes.Influences- Email workflow process decisions.- Technical solution design within SFMC.- Communication strategies related to workflow changes.- Testing parameters and validation strategies for new workflows.#J-18808-Ljbffr

📌 Project Marketing Specialist - Business Analyst (Lagos de Moreno)
🏢 Intercontinental Hotels Group
📍 Lagos de Moreno