Postúlate en Kit Empleo: kitempleo.com.mx/empleo/5edyeq

Join Baubap as Acquisition & Growth Manager and drive the hands-on execution and optimization of user acquisition, scaling profitable users end-to-end, from first touchpoint to first loan disbursement while maintaining strong unit economics.You will lead paid acquisition strategy and execution, directly managing channels such as Meta, Google, TikTok and other performance platforms, while overseeing and coaching a Paid Media Specialist responsible for day-to-day campaign operations.This is a player-coach role, combining hands-on campaign management with team leadership.You will drive testing strategy, creative experimentation and budget allocation to maximize high-quality user acquisition.You will also own and scale Baubap's core acquisition channels, including paid media, referrals, affiliates and organic growth initiatives, optimizing partner performance, incentives, and growth mechanics to drive efficient user growth.The expected outcome:Consistent growth in new applicants and borrowers reaching first-loan disbursement, within target ROAS, CAC, LTV/CAC and payback periodAcquisition focused on profitable segments, meeting defined portfolio quality, risk and OKRs, with budget allocation decisions driven by return and payback performancePositive and improving ROAS by channel, cohort and segment, tied to real disbursement and revenue eventsShorter and more predictable payback periods across acquisition cohortsA scalable and controlled referral engine contributing incremental, profitable new borrowers focus in profitable segments.Clear visibility and control over acquisition performance through dashboards and analysisThe day to day tasks:Owning the entire acquisition and in-app lifecycle funnel, from awareness to first disbursementDefining and optimizing acquisition performance based on ROAS, LTV/CAC and paybackScaling and optimizing paid acquisition channels (Google, Meta, TikTok,



affiliates and other performance channels)Opening and scaling new digital acquisition channels, from discovery and testing to full deployment (e.g. programmatic, pinterest)Working in partnership with Brand on offline initiatives, ensuring alignment between offline activation and digital performanceLeading strategic acquisition partnerships, including affiliates, platforms and distribution partnersOwning acquisition budget allocation, managing and reallocating media spend based on return, payback and profitabilityOwning lifecycle optimization in partnership with Product (signup, KYC, onboarding setup and activation)Leading the referral engine strategy, including incentives, mechanics, performance and fraud controlDesigning and executing structured experimentation frameworks across creatives, audiences, funnels and in-app flowsWorking with Data and Risk to ensure acquisition focuses on profitable, low-risk segmentsBuilding dashboards, insights and clear narratives around acquisition performance.What we can offer:Being part of a multicultural, highly driven team of professionals1 month (proportional) of Christmas bonus (Aguinaldo)Health & Life insuranceCreate a Job AlertInterested in building your career at Baubap?

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Get future opportunities sent straight to your email.Accepted file types: pdf, doc, docx, txt, rtfLinkedIn ProfileCurrent country of residence Are you fluent in spanish?

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Select...Our internal documentation and communication with vendors is primarily in English.What is your current level of English proficiency?

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FluentIntermediateBasicIf you advance to the final stages, Baubap may conduct a background check.This may include the verification of your employment history, legal records, and credit background.You authorize Baubap to collect, store, and process your personal data for this purpose, in accordance with applicable data protection regulations.Your information will be handled confidentially and only used for evaluation related to this recruitment process.

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Postúlate en Kit Empleo: kitempleo.com.mx/empleo/5edyeq

📌 Acquisition & Growth Lead — Scale Profitable Borrowers (México)
🏢 Baubap
📍 México