Postúlate en Kit Empleo: kitempleo.com.mx/empleo/5edydq

Your Tasks

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Role Purpose: Lead the execution of company innovations and strategic initiatives at the point of sale, ensuring their effective implementation and maximizing impact on shopper experience, brand visibility and business performance.

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Act as a strategic link between Marketing, Shopper & Consumer Marketing, Key Accounts and Sales teams to ensure strong alignment and flawless in-store execution.

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Key Responsibilities

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- Innovation & Initiative Deployment

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Lead the end-to-end deployment of product innovations and commercial initiatives across channels.

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Ensure timely, consistent and high-quality execution of strategic priorities at point of sale.

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Translate central strategies into actionable and channel-relevant activation plans.

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Identify risks and opportunities during rollout, ensuring agile adjustments to maximize impact.

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- In-Store Excellence & Execution

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Define and implement best-in-class activation standards to drive visibility, availability and conversion.

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Partner with Sales teams to ensure execution excellence aligned with Perfect Store principles.

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Oversee field implementation, ensuring compliance with defined guidelines and KPIs.

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Continuously optimize execution models based on performance insights.

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- Cross-Functional Leadership

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Act as the key interface between Shopper & Consumer Marketing, Marketing, Key Accounts and Sales teams.

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Ensure alignment between brand strategies, shopper insights and in-store execution.

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Collaborate with Key Accounts to tailor initiatives to customer-specific needs and opportunities.

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Drive alignment and engagement with Sales teams to secure effective execution in the field.

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Performance

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Management & Continuous Improvement

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Define, track and analyze KPIs related to activation performance (sell-out, execution metrics, ROI, etc.).

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Generate actionable insights to improve effectiveness and scalability of initiatives.

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Provide structured feedback to cross-functional teams to refine future strategies and executions.

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Promote a test-and-learn mindset to continuously enhance in-store activation impact.

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Your Profile

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Knowledge, Skills and Experience:

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At least 5 years of combined experience in Sales and/or Shopper Marketing/ Trade Marketing areas

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Experience in customer or channel management (directly)

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In-depth knowledge of Walmart and multi-channel experience preferred

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Strong commercial and leadership skills.

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Financial Analysis skills required

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Stakeholder management in a matrix organization

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Ability to manage ambiguity and conflict within a network of stakeholders and internal/external customers

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Proven experience of matching brand strategies and channel strategies, and translating it into execution

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Strategic thinking with strong executional focus

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Innovation management and project leadership

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Strong cross-functional collaboration and influencing skills

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Results-driven mindset with high accountability

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Deep understanding of shopper behavior and retail environment

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Analytical capability and data-driven decision making

Postúlate en Kit Empleo: kitempleo.com.mx/empleo/5edydq

📌 Activation Manager México
🏢 Beiersdorf
📍 México