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Introduction We are looking for a Data, AI & Growth Transformation Leader to help organizations unlock business value through advanced analytics, artificial intelligence, and data‑driven decisioning. In this role, you will work at the intersection of Customer Analytics, AI, and digital data ecosystems, enabling clients to transform how they leverage data to drive revenue growth, customer value, and operational efficiency. You will play a key role in both solution shaping and delivery, guiding clients from data strategy definition to execution, while ensuring measurable impact through scalable, AI‑enabled solutions. This includes supporting transformation initiatives across digital commerce and customer platforms, where data and AI act as core enablers of growth. Your role and responsibilities In this role, you will act as a Go‑To‑Market (GTM) leader, with primary responsibility for identifying, shaping, and selling Data, AI, and Customer Analytics transformation initiatives. You will engage with senior stakeholders to understand business priorities and position integrated solutions that leverage data, advanced analytics, and AI to drive measurable growth, customer value, and revenue outcomes. You will lead the development of value propositions, business cases, and proposals, ensuring alignment between client needs and IBM capabilities across Customer Analytics, MarTech, AdTech, and Digital Commerce ecosystems, while actively building pipeline and driving deal closure. In addition, you will collaborate with delivery teams to ensure successful execution and value realization, with a clear focus on originating and converting opportunities into revenue‑generating transformation programs. Key Responsibilities Go‑To‑Market & Commercial Leadership Lead Go‑To‑Market (GTM) activities, including pipeline creation, opportunity identification, value proposition development, and active participation in deal shaping and closure for Data, AI, and Customer Analytics transformation initiatives. Actively originate, shape,



and convert opportunities into revenue‑generating consulting transformation programs. Data Strategy, Analytics & AI Support the design of data strategies, methodologies, and roadmaps aligned to business priorities. Develop advanced analytics use cases, including segmentation, predictive modeling, decisioning frameworks, and apply analytics and AI to improve conversion, customer value, retention, and digital performance. Platforms & Digital Ecosystems Contribute to the implementation of data platforms across MarTech, AdTech, and digital ecosystems, enabling data integration and activation. Stakeholder Engagement & Advisory Communicate complex analytical insights in a clear and compelling way, ensuring alignment with business stakeholders. Help advise clients on performance, track KPIs, and continuously optimize models and solutions to maximize impact. Delivery & Collaboration Collaborate with multidisciplinary teams to deliver end‑to‑end transformation initiatives using Agile and data‑driven approaches. Work closely with delivery teams to ensure execution quality and value realization. Required technical and professional expertise Senior‑level experience in Data & Analytics, AI, Consulting, or Digital Transformation. Strong experience in Customer Analytics and data‑driven decisioning, Advanced analytics (predictive modeling, segmentation, behavioral analysis), Data strategy and value realization. Experience working with or supporting digital platforms, customer ecosystems, or ecommerce environments. Solid understanding of MarTech / AdTech ecosystems from a data and analytics perspective.



Strong business acumen with the ability to connect data initiatives to revenue and business outcomes. Experience working with client stakeholders and contributing to consulting engagements or transformation programs. Excellent communication skills, with the ability to translate complex analytics into actionable insights. Preferred technical and professional experience Lead Go‑To‑Market (GTM) activities, including pipeline creation, opportunity identification, value proposition development, and active participation in deal shaping and closure for Data, AI, and Customer Analytics transformation initiatives. Support the design of data strategies, methodologies, and roadmaps aligned to business priorities. Develop advanced analytics use cases, including segmentation, predictive modeling, and decisioning frameworks. Contribute to the implementation of data platforms across MarTech, AdTech, and digital ecosystems, enabling data integration and activation. Apply analytics and AI to improve conversion, customer value, retention, and digital performance. Communicate complex analytical insights in a clear and compelling way, ensuring alignment with business stakeholders. Help to advisory to the clients performance, track KPIs, and continuously optimize models and solutions to maximize impact. Collaborate with multidisciplinary teams to deliver end‑to‑end transformation initiatives using Agile and data‑driven approaches. Go to market in consulting. IBM is committed to creating a diverse environment and is proud to be an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status. J-18808-Ljbffr

Postúlate en Kit Empleo: kitempleo.com.mx/empleo/5d2q9l

📌 Senior Go-to-Market (GTM) Consultant- Data, AI & Growth Marketing (Ciudad de México)
🏢 Ibm Computing
📍 Ciudad de México