Postúlate en Kit Empleo: kitempleo.com.mx/empleo/59hecz

Location: India Function: Marketing Reports to: Director – Marketing Role Overview The Program Manager – Marketing supports and executes GTM initiatives across Skilling programs in India. The role is centred on partner‑led marketing, working closely with institutions and ecosystem partners, managing marketing and PR agencies, and driving social media and event‑based activations to support platform growth. This is a hands‑on role for a marketing professional who brings strong execution discipline, partner coordination experience, and comfort operating across multiple channels and stakeholders. Key Responsibilities Campaign & Partner Marketing Execution Execute GTM initiatives through institutional and ecosystem partners including universities, training centers, associations, and government programs Act as the owner and expert for through‑partner marketing, enabling partners with playbooks, assets, and localized campaigns Manage partner timelines, commitments, follow‑ups, and execution quality across programs Social Media & Events Plan and execute program‑led social media initiatives aligned to GTM priorities in India along with the Digital Marketing team Drive event‑based marketing including webinars, orientation sessions, workshops, roadshows,



and ecosystem events in collaboration with partners and field teams Track performance of social and event channels and optimize based on outcomes Platform Growth & Operations Support user onboarding, activation, and engagement journeys through partner channels and CRM‑led communication (email, WhatsApp, in‑platform) Collaborate with product, growth, and triage teams to track conversions and funnel movement Maintain structured trackers and prepare weekly and monthly MIS reports covering campaigns, partners, agencies, social, events, and PR performance Coordinate development of localized marketing assets including partner kits, decks, brochures, landing pages, social creatives, and event collateral. Ensure brand consistency across partner, agency, and media‑facing communication Skills & Experience 3‑6 years of experience in marketing, program management, or GTM execution roles Background in EdTech, skilling, or entrepreneurship ecosystems is a strong advantage Strong project management and stakeholder coordination skills Comfortable with CRM workflows, UTMs, dashboards, and performance reporting J-18808-Ljbffr

Postúlate en Kit Empleo: kitempleo.com.mx/empleo/59hecz

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