Postúlate en Kit Empleo: kitempleo.com.mx/empleo/598a74

Reports to: Sales & Digital ManagerLocation: MexicoWork arrangement: ContractorThe Marketing Operations professional plays a critical role in ensuring the seamless execution, tracking, and optimization of marketing campaigns through automation platforms and communication tools.This role acts as the backbone of the marketing team—integrating systems, managing data, ensuring accurate execution of campaigns, and providing the insights needed for smarter decisions and better results.Directly Impacts:Acquisition | Installs, Sign-up's and New Active CustomersEngagement | Sign-up's, New Active Customers, recurring transactionsKey Responsibilities:Platform Management & ExecutionBuild, test, and optimize marketing automation workflows in HubSpot (email nurturing, lead scoring, list segmentation, A/B testing, etc.)Build, test, audit and manage transactional communications and automation workflows (emails, SMS, push notifications and WhastApp push notifications) to ensure delivery,



compliance and regulatory needs are met.Manage OneSignal for mobile push notifications and in-app messaging campaigns, including segmentation, and performance reportingUtilize Twilio via OneSignal connection to power SMS campaigns, transactional messages, and real-time customer communications.Maintain CRM hygiene and ensure accurate contact data flows between platforms working with the Product and Development teams.Contact & Data ManagementOwn contact database hygiene across HubSpot, OneSignal, and Twilio to ensure consistent, de-duplicated, and compliant recordsImplement and manage automated workflows to sync, enrich, and update contact data between platforms via APIs or middleware tools (e.G., Zapier, Segment)Collaborate with marketing analytics and data engineering teams to define contact sources, segmentation logic, and data governance practicesMonitor list health, permission settings, and unsubscribes across channels to ensure compliance with data privacy regulations (e.G., GDPR, CAN-SPAM, TC

Postúlate en Kit Empleo: kitempleo.com.mx/empleo/598a74

📌 Marketing Operations (México)
🏢 Elektra Usa
📍 México