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Marketing Manager- LATAM (English/Portuguese Bilingual, Spanish preferred)
The Marketing Manager, Latin American (LATAM) will deploy and optimize demand generation marketing programs across the region to drive revenue growth. This role will collaborate with marketing, LATAM sales, partner, and customer success teams to execute strategic go-to-market (GTM) plans, focusing on new logo acquisition and customer expansion across the region. The role will monitor and analyze programs performance, providing insights and optimization recommendations to Marketing and Sales leadership. This role is a versatile and resourceful strategic thinker capable of laying the foundation and seeing projects through to completion. You bring a strong focus on account-based marketing (ABM) programs, with the ability to develop and execute strategies to support account-based selling, plus ensure that existing accounts are positioned for further growth. Considering the regional focus, candidates must have business-level fluency in English, Portuguese, and Spanish.

Own strategic vision, planning, and execution of LATAM regional marketing plans that create new opportunities, build executive relationships, and impact revenue growth Deliver cohesive regional marketing programs that include events (online and offline), paid media, social media, partner co-marketing,



and more by collaborating closely with key stakeholders to customize and deploy the LATAM GTM strategy that drives regional expansion Regularly communicate and gain buy-in from various key stakeholders to build a comprehensive marketing program roadmap for LATAM Collaborate closely with the Partner team to build joint marketing strategies that support the goals of individual partnerships and execute them in-region with and through our partners. Develop a clear understanding of the partner program and the nuances in working with tiered partners Work closely with the sales and inside sales teams to deliver customized pipeline generation programs Build a strategy for experiential marketing in LATAM. Manage execution of pipeline-generating virtual and in-person field events, such as roundtables, meetups, workshops, and executive dinners, ensuring successful completion within tight deadlines. Identify opportunities to incorporate global brand and demand programs and drive scalability in regional demand generation efforts Track and manage the regional marketing budget, developing ROI and performance measurements for demand generation programs, reporting results to leadership, and making recommendations for improvement Create, execute, and monitor a comprehensive follow-up strategy for each campaign, taking a strategic, hands-on approach to lead, opportunity, and audience nurturing.



This role will also build a “no lead left behind” framework and manage the entire lifecycle marketing program, end-to-end Travel to select regions to provide onsite support for events as needed.

Minimum Qualifications Bachelor's degree or equivalent relevant career experience 6+ years of marketing experience with a focus on regional and field/demand generation marketing Field/demand generation marketing in LATAM Business-level fluency in English, Portuguese and Spanish.

Skilled in managing Account-Based Marketing (ABM) programs and implementing demand generation and integrated marketing strategies.
Experience working with globally distributed teams, adapting integral assets for local needs, and collaborating with geographically dispersed vendors.
Proficient in marketing automation, web analytics, business intelligence tools, and budget management.
Experience in partner marketing, particularly with large global advisory and consulting firms.
Strong communicator with the ability to convey complex ideas and data to diverse audiences in written, spoken, and presentation formats.
100% remote position.
~ Fixed-term contract (5 months) with Randstad Mexico.
~ Ranked as a 2021 DiversityInc Top 50 company, a 2021 Top 10 Global Champion for Supplier Diversity & Inclusion, a Military Friendly company for Veterans, Military Spouses & Suppliers, 2021 Staffing Industry Analyst Top 50 Diversity, Equity & Inclusion Influencer to name a few. We are proud of our collaborative culture which is at the heart of Randstad.

Postúlate en Kit Empleo: kitempleo.com.mx/empleo/57w883

📌 Head of Digital Marketing / Online Marketing (m/w/d) (México)
🏢 Randstad México
📍 México