(SUC-264) | Senior Email Marketing Specialist (Mexico City) - Get Hired Fast

(SUC-264) | Senior Email Marketing Specialist (Mexico City) - Get Hired Fast

12 jul
|
Rise Interactive
|
Ciudad de México

12 jul

Rise Interactive

Ciudad de México

We are hiring a focused Senior Email Marketing Specialist (Mexico City) to join our exceptional team at Rise Interactive in Ciudad de México.

Growing your career as a Full Time Senior Email Marketing Specialist (Mexico City) is a fantastic opportunity to develop excellent skills.

If you are strong in persuasion, adaptability and have the right personality for the job, then apply for the position of Senior Email Marketing Specialist (Mexico City) at Rise Interactive today!



Overview



Rise Interactive (http://www.riseinteractive.com), a rapidly growing full service interactive advertising agency, is looking to hire a Senior Email Marketing Specialist for our Analytics team in our Mexico City office.

We are looking for a self-directed, detail-oriented individual who thrives in an entrepreneurial culture as we grow our quickly expanding client base.



Summary and Scope



Rise Interactive is seeking a Senior Email Marketing Specialist. This individual will be responsible for developing, executing, and optimizing email and marketing automation strategy for a variety of clients within the rapidly growing email team. The Senior Email Marketing Specialist will split their time between strategy development/creative problem solving and execution/campaign management. This is an exciting opportunity for an experienced email marketer looking to contribute to both the technical and strategic sides of the email programs of companies in a variety of industries.



The Senior Email Marketing Specialist will work closely with the Email Marketing Manager to develop strategy for email marketing, marketing automation, audience building and segmentation, testing, reporting, and optimization. They will also help produce and manage campaigns,

bringing strategies to life in multiple email service providers and marketing automation platforms (Salesforce Marketing Cloud, Pardot, Acoustic, Marketo, Hubspot, Mailchimp, and others). Their ideas, creativity, and analysis will help drive the work that we create and execute for clients.



Responsibilities:



- Develop strategies for email marketing campaigns, audience segmentation, data management, testing, and optimization.

- Develop strategies for complex automations to deploy ongoing marketing campaigns based on customer lifecycles for both B2B and B2C audiences.

- Implement and execute campaigns and programs in various ESPs and MAPs.

- Report and analyze campaign performance, articulate the narrative around the data, and develop plans to optimize campaigns and provide incremental lift.

- Work closely with other team members to support the day to day operations of clients' email marketing plans.



- Support creative teams with the development and execution of email assets by providing suggestions, optimizations, and best practices for email copy and design.

- Work with other email team members to establish processes and best practices for management and execution of client deliverables as the team grows and scales operations.

- Assist with audits and discovery sessions of new clients' marketing platforms and strategies; provide recommendations for key areas of opportunity for growth.



Required Skills:



- Bachelor's degree required

- Strong written and verbal English communication skills required

- Experience with various ESPs - Salesforce Marketing Cloud, Salesforce Pardot, Acoustic, Mailchimp, Marketo, Oracle Responsys, etc.

- Ability to learn new tools and technologies quickly and independently



- Ability to create and execute strategy that provides demonstrable improvements of results

- Natural curiosity and a desire to learn

- Experience testing and optimizing campaigns.

- Ability to analyze complex sets of data to create a concise and clear narrative and actionable steps towards optimization

- Attention to detail - ability to craft client-facing deliverables

- Passion for innovation; willing to continuously evolve processes and benchmarks for success

- Advanced MS Excel skills

- Ability to work independently and as part of a team

- Ability to work in a rapidly growing, fast paced environment



Desired Skills:



- Basic HTML, design, and copywriting skills

- Certification in one or more marketing automation platforms (current or past)

- Experience with A/B Testing, Behavioral Research, Google Analytics



- Basic understanding of Digital Marketing including PPC, SEO, Display, Paid Social, etc.



Company Benefits:

● Company offers great benefits

● Opportunities to grow

● Attractive package

El anuncio original lo puedes encontrar en Kit Empleo:
https://www.kitempleo.com.mx/empleo/26610147/suc-264-senior-email-marketing-specialist-mexico-city-get-hired-fast-ciudad-mexico/?utm_source=html

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