[ET-266] | Brand Marketing Manager - Abbott Nutrition

[ET-266] | Brand Marketing Manager - Abbott Nutrition

27 dic
Ciudad de México

27 dic


Ciudad de México



Become a BRAND MARKETING MANAGER for our Abbott Nutritional Division.

If you are inspired by our commitment to improving patient care, this role might well be what you have been looking for!


The Brand Marketing Manager is responsible for the strategic execution of omni-channel marketing plans that achieve volume, organic growth, market share and profit objectives in line with the overall business priorities.

Core Job Responsibilities :

- Maintain a deep understanding of the demographics, psychologies, and behavioral drivers of Abbott Nutrition brand’s customers and consumers.

- Lead the strategic planning processes of the Brand, including development of views on Brand issues and competitive positioning, focus on customer / stakeholder segments and their needs and alignment with Area strategic focus.

- Coordinate and drive the translation of strategy to tactics, including resource allocation with optimal management of resource mix;

communicate clearly and allocate responsibilities to cross functional team members and in-field team (e.g. product messaging by physician segment) within the Brand Team.

- Develop annual digital and innovation strategy and omni-channel plan for the brand, aligning the efforts of Marketing and Sales to drive demand for Abbott Nutrition Brands

- Implement and manage digital strategies and marketing campaigns (e.g., Facebook ads, email, SEO, SEM, display, social and cross-media advertising)

- Collaborate with ecommerce, sales, regulatory, IT and external agencies & platforms to drive the execution of key processes related to e-Store

- Coordinate marketing activities across the digital ecosystem (digital, CRM, ecommerce) to grow Abbott brand business

- Employ strong analytical ability to develop and evaluate end-to-end customer and consumer experiences / journeys across multiple channels and touch points.

- Identifies trends and insights and optimizes spend and performance based on the insights.

- Ideation, planning and budgeting, production and implementation of all in store activities, including point of sales materials and promotions

- Manage the point of sales material (including budget, logistics, distribution, assortment, etc.) by finding the most efficient solutions

- Ensure optimal use of the planned promotional support budget to deliver on the top line and bottom line of the brand

- Work cross-functionally with Sales, Innovation, and Analytics to gather and interpret behavioral data, translating digital engagement data into real-world activities

- Role-model ethical behavior by demonstrating integrity and transparency

You will report to the Marketing Director.


To be successful in this role, you will require the following qualifications :

- Knowledge of Hybrid business models (Infant Nutrition or OTX initially)

- Experience in accelerated growth in a short time. Power of action and execution.

- Business Accumen - Financials

- Data orientation / analytical mindset

- Management of a team of 3 Jr. Brand Managers + Indirect sales force management (100 ppl)

- Commercial agility

- Flexibility and adaptability

Experience : 5 years, Brand Marketing Manager

- Bachelor's Degree in Economic-Administrative, Chemical-Biological Areas, Humanities

- Fluent advanced English language

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