[A-132] - Dynamic Audience Specialist

[A-132] - Dynamic Audience Specialist

27 dic
Bosques de las Lomas

27 dic


Bosques de las Lomas


Do you want to work for a company that makes a difference in the world? At Unilever, we have a clear purpose - to make sustainable living commonplace.

Through our 400 brands reaching 2.5 billion people every day, we aim to make a positive social impact globally and locally.

Through our household brands, like Lipton, Knorr, Dove, Hellman’s and Axe, we are creating a bright future for our customers, our business, and our planet - and you can be part of it.


The Dynamic Audience Specialist is the champion of the use of segmented and personalised communications to drive better reach and engagement across Unilever’s brands and categories a key step in building meaningful relationships with Unilever’s consumers.

You will work alongside Brand and Category Insight Managers, Marketing Operations, 1 : 1 / CRM leads and local IT. You will be responsible for building a strategic data driven marketing roadmap across priority brands to drive the increased acquisition and use of consumer data to create effective and engaging consumer experiences.

You will be responsible for embedding the use of Unilever owned audiences in marketing activities and ensuring that all briefs completed deliver maximum business value to Unilever.

LOCATION : Bosques de las Lomas, CDMX


- Plays leading role in the digital transformation by advising brands on their data driven marketing activities and providing input on their data strategy

- Proactively partners with (cross) category & brand teams to educate / inspire them on the practicalities and potential of the use of (1st, 2nd, 3rd party) consumer data to drive personalised marketing

- Leads realisation of new omni-channel use cases that reach the right consumer at the right moment with the right message

- Responsible for local execution of Unilever’s Data Management Platform (DMP) (i.e. audience management and trait usage);

Adobe Campaign and the Customer Profile Store (CPS)

- Work with related parts of the Unilever Cloud tech stack for example Adobe Audience Manager, Adobe Analytics, Adobe Target and Adobe Campaign Solution

- Create new use case mechanisms and consumer journeys and support implementation of tag management across all digital assets that feed into the Data Management Platform

- Collate and prioritise all brand requests for use of Unilever owned audiences in orchestration of Media and direct to consumer communications.

Work with brand teams to create data driven briefs, defining requirements for data analysis, insight and contact strategy recommendations to support marketing goals

- Set the requirements of support teams who work on analytics, dashboards and help unlock new data sources / APIs

- Partner with the People Data Centre (PDC) CRM Manager to develop & agree roadmaps across brand and media teams to increase use and acquisition of consumer data, as well as targeting capability

- Support the PDC function in generating audience and consumer journey insights to share with the Brands


- Data driven marketing

- Communication & Listening skills

- Experience with digital analytical tools (e.g. Google Analytics, Adobe Analytics), tag management systems (e.g. Adobe Tag Manager) and Data Management Platforms

- Experience or understanding of data driven paid media e.g. programmatic

- Experience managing relationships within a large, multinational, matrix organization

- Experienced project manager, particularly in terms of project planning, forecasting demand and managing human resource accordingly

- Experience coordinating the introduction of a new internal capability at a major organisation

- Passion for the social and digital world and its implications for business


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