Sales Leader | RLX325

Sales Leader | RLX325

31 mar
Ikea Mexico
Distrito Federal

31 mar

Ikea Mexico

Distrito Federal

Job Description

I optimise sales and gross margin and profit within my home furnishing businesses (HFB) through competitive pricing. I do this by understanding the IKEA business and range priorities, my national market, national competition and my consumers’ living situations. I analyse current trends, predict and optimise current and future commercial opportunities in a close working partnership with my stores and IKEA of Sweden. I work with the shopkeepers in my home furnishing business to ensure they understand the strategies and how best to present the range in a commercial way.


I understand my market, our consumers and their living situations and use this to improve how our customers meet our range.

I use the knowledge of the local market and competition to proactively secure the competitive advantage of our products.

I analyse individual store performance/customer feedback. I use this information to identify good solutions and ideas for improving the IKEA mechanical sales system and easy buying process. This allows me to best assist my shopkeepers in securing that our customer can Search, Find, Choose and Buy in order to sell more.


My overall objective is to grow sales and sustain long term profitability. I do this by:

knowing our global priorities, my range, the national market and competition. I use this information to define and agree with my manager my home furnishing business plan, thereby contributing to the country business plan.

proactively monitoring national competition and competitors, taking fast actions to ensure that the IKEA store secures the lowest price, so as to be the first choice for home furnishings.

leading the national pricing process in my home furnishing business, based on my local competition, according to our pricing direction.

actively encouraging my shopkeepers to understand their local markets and provide feedback to me, so that together we can maximise commercial opportunities. Also giving them constructive feedback in order to develop their commercial skills.

analysing current trends in order to predict and optimise current and future commercial opportunities. This is achieved by working in co-operation with stores, IKEA of Sweden and the IKEA supply chain

supporting the stores in their drive to sell their volume commitments, monitoring their sales results and following up on deviations in order to improve poor performance and share good examples.

ensuring the timely implementation of product launches, through engaging and encouraging the shopkeepers and supporting functions to take ownership for the success of these activities.

ensuring that all product information in all media is correct and complete and that the appropriate volumes are available in the supply chain.

using my matrix to develop my own and their competences in order to capitalise on commercial opportunities for IKEA within my market.


I visit my stores and work with my shopkeepers to help them identify commercial potential that will improve performance. I set goals with them and agree follow ups. I also keep the store sales manager updated on agreed actions.

I take responsibility with the store sales managers to support the development of the shopkeepers’ performance.

I ensure product training and services for my home furnishing business.


I decide, agree and deliver national sales, gross margin, gross profit and other Key Performance Indicators (KPI) and goals which reflect my home furnishing business priorities.

I price my range competitively, securing the lowest price in my market and have the appropriate forecast to achieve: agreed turnover, agreed profit, agreed gross margin, volume commitments.

I co-ordinate national price deviation actions, optimising commercial opportunities and the handling of outgoing products and overstock.

I regularly analyse and follow up on sales to steer my shopkeepers towards achieving their sales targets and gross margin goals and take actions accordingly.

I control costs through working in a lean, simple, cost-conscious way using best practise and continually look to find more effective ways of working.


Previous Experience and Skills:

Interest in people’s everyday life at home and in home furnishing

Experience of working in a customer-focused service industry

Experience of setting and implementing action plans, setting budgets and following up goals

Ability to prioritise and organise work in order to make the most efficient use of time available

Ability to set expectations and provide clear direction

Ability to communicate confidently and clearly in English

Experience of using knowledge of customer shopping behaviour to develop business plans

Ability to engage your receiver and create a passion for your plans

A considered decision-maker

Self-reliant and motivated with proven ability to work as part of a team as well as independently

Good analytical and numerical skills

Ability to develop knowledge of the local market and business decisions

Experience of actively selling through understanding your customers and their needs

Computer proficient

Additional Information

This position is based in Mexico City and offers a rare opportunity to be part of the establishment of IKEA in a whole new market. You will get a chance to push boundaries and influence the direction of IKEA in Mexico. All as part of a caring and open culture where we live our values, work hard, have fun and operate with a long-term perspective. Because here opportunities arise and growth follows.

If you are interested to be part of our team please apply here!

Send us your CV in English

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