(JPE-343) Marketing Automation Analyst (GSC Philippines)

(JPE-343) Marketing Automation Analyst (GSC Philippines)

19 feb
3M Group

19 feb

3M Group


Marketing Automation Analyst (GSC Philippines)

PH, Taguig

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

Job Description:

Reports to: Digital Marketing Team Lead

Job Summary:

The Marketing Analyst is responsible for the building and implementation of marketing automation campaigns, campaigns, emails, landing pages and forms. Handles multiple requests of simple to moderate complexity and responsible for tactical level scope of work like but not limited to developing campaigns, executing test plans,

ensuring deliverability and providing performance metrics. performance metrics. In this role, they will also be responsible for representing 3M consistently by following brand standard and adhering to digital best practices.

 Job responsibilities:

- Create, build, test and manage automated marketing campaigns and programs such as lead nurture and trigger based

- Create and execute basic email campaigns

- Create and manage forms including best practice design, proper function, submission success and tracking, working closely with marketing and design team

- Manage contact list uploads and segment health

- Track and report performance of marketing automation campaigns

- Build campaigns based off workflows designed by digital strategists and project managers

- Develop controls on all data inputs and outputs to drive data cleanliness

- Assist in plan development, tracking, and reporting of campaign performance

- Report on metrics of campaigns/nurtures/emails, provide data analysis and provide recommendations on how to improve or increase engagement

- Deliver performance improvements via ongoing testing and results to provide continued learning

Basic Qualifications:

- Bachelor’s degree

- At least 1 year experience in any Marketing Automation platform

- At least 2 years working knowledge of HTML, CSS, and Adobe Dreamweaver

Preferred Qualifications:

-  Familiarity on Eloqua, Jira, Salesforce, Excel and Microsoft Office Suite

-  1-2 years of equivalent work experience in Digital Marketing including: Marketing, Marketing Automation Campaigns, E-mail Campaigns, digital advertising, web and mobile sites, social media, e-commerce and a general understanding of web technologies

- Demonstrated ability to manage concurrent projects

- Highly organized, good time management skills, and customer centric

- Ability to work both independently and as a team member as necessary

- Strong analytical skills and attention to details

Strong command of English language

Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Twitter @3M.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

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Posted 30+ Days Ago

Full time


About Us

At 3M we apply science in collaborative ways to improve lives daily as our employees connect with customers all around the world. Learn more about 3M's creative solutions to global challenges at www.3M.com or on Twitter @3M or @3MNews.

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