Market Activation Manager, CBL – Mexico+ North Latam [Q822]

Market Activation Manager, CBL – Mexico+ North Latam [Q822]

16 oct
Pernod Ricard
Distrito Federal

16 oct

Pernod Ricard

Distrito Federal

- Market Activation Manager, CBL – Mexico+ North Latam

- Mexico


Based in Mexico, the Market Activation Manager (MAM) will be taking on 2 main areas of responsibility.

Firstly, in collaboration with the local team, he/ she will be coordinating the deployment of communications campaigns and assets that will be developed locally by the Creative Content Manager, with whom the MAM will be working closely. As a complement, he/she will be in charge of adapting (when relevant) and distributing these assets to Feeder markets for local implementation.

The MAM will also be the main point of contact for the local marketing team in Mexico where he/she is based.

The MAM will directly manage the day to day relationship across the full Chivas Brothers portfolio for Mexico and other North Latam markets, under the responsibility of the Marketing Manager, Portfolio Activation for Northern and Central America.

The MAM will therefore partner with the local marketing team to translate global strategies into effective and efficient marketing plans, coordinating the deployment of global & regional marketing assets in the local markets, and ensure alignment of local initiatives with global platforms.


Coordination of localized communication campaigns and assets

Partner with local marketing teams (in Drive Markets and Feeder Markets) to build the most effective roll-out plans for localized campaigns. Ensure that assets and content created locally are pre-aligned to local media plans. Organize distribution of all localized assets to Feeder Markets. Lead editing and/or minor technical adaptations (e.g VO, subtitles, formats…) aiming at making assets usable in the highest number of Feeder Markets. Ensure alignment/compliance of activation (BTL) tools created by the local marketing team as extensions of the local campaigns. If local platforms or sponsorships are developed, ensure compliance with global platform.

Implementation of global marketing strategy for Chivas Brothers brands (Mexico + North Latam)

Communicate long term vision and global brand strategies to ensure alignment of local plans.Ensure alignment of local brand activities with global guidelines, acting as custodian of global strategies and platforms.Align clear annual KPIs with market of responsibility and monitor performances.Manage in-market pricing to ensure compliance with global price positioning and floor prices.Partner with local team to identify and unlock portfolio growth opportunities: prioritise resource allocation; identify consumer & commercial opportunities and synergies, build action plans with local market.

Business Coordination and Relationship Management (Mexico + North Latam)

Build collaborative and effective relationships with key stakeholders in markets of responsibility through strong knowledge of local markets context and business development mindset.Lead and manage the agenda, follow-up and key project coordination across the portfolio.Coordinate the Chivas Brothers – PR Mexico interactions, which can include regular business reviews, strategic forums and annual budget alignment.Monitor business and brand performance (in collaboration with Strategic & Business Planning)IBP (Integrated Business Planning) facilitation and market engagement around brands initiatives, address market questions and requests.Broadcast and collect information in relation to Letter of Intentions (LOIs), coordinate logistics issues and enquiries with Customer Service and Brand teams.


7+ years of experience in international brand management and/or business developmentExperience in a local market (in marketing or sales function)Strong project management skillsStrong capacity to collaborate, team player with service mindsetHigh adaptability and capacity to navigate different cultural contexts and organizationsLanguages: English + Spanish - strong proficiency in written and verbal communicationPrevious experience(s) in/with Latin America a plus

Marketing functional skillset (internal Pernod-Ricard)

Portfolio & Brand Strategy (Mastery)Project management (Mastery)Influencing & Partnering (Mastery)Business intelligence (Mastery)

Leadership Attributes & Competencies (internal Pernod-Ricard)

Drives Engagement (in the Open & Authentic attribute) Situational Adaptability (in the Open & Authentic attribute) Resourcefulness (in the Growth Mindset attribute) Drives results (in the Deliver through collaboration attribute) Collaborates (in the Deliver through collaboration attribute) Plans and aligns (in the Deliver through collaboration attribute) Customer Focus (in the Consumer centric attribute)

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