Partner Marketing Senior Specialist Job Otro

de Busqueda reservada en Estado de Mexico
Publicado el 15-10-2016 en Otros

Requisition ID: #
Work Area: Marketing
Expected Travel: 0 – 10%
Career Status: Professional
Employment Type: Regular Full Time

As market leader in enterprise application software, SAP helps companies of
all sizes and industries innovate through simplification. From the back office
to the boardroom, warehouse to storefront, on premise to cloud, desktop to
mobile device – SAP empowers people and organizations to work together more
efficiently and use business insight more effectively to stay ahead of the
competition. SAP applications and services enable customers to operate
profitably, adapt continuously, and grow sustainably.
Manage marketing activities supporting SAP’s ecosystem and partners to ensure
GPO and Routes performance management indicators are met. To Include:
recruitment, marketing enablement, relationship building, and go-to-market
enablement. Additionally, focus on marketing ecosystem components such as
communities, partners’ communications platforms and online marketplaces
integrating them into multi-routes to market programs.
Innovation fuels our plans for extending our core business beyond enterprise
applications and business analytics supporting the SAP strategic mission of
becoming the Cloud Company powered by SAP HANA. This includes our mobile, in-
memory and database technology offerings. As a result, the identification of
new routes to market ( tailoring the buying journeys for each customer
segment), new channels (high touch and low touch, digital or physical, etc.)
and other customer-centric resources within our SAP ecosystem are essential
for enabling the routes  to communicate, sell  and service SAP customers and
SAP executes a multi-channel and route strategy. This includes direct sales
(in collaboration with strategic and service partners), telesales, resellers,
and e-commerce channels. Our customers/prospects have the option to use
multiple channels (within the different routes offered) and a best-in-class
service/buying strategy is a must. SAP Ecosystem and Routes Marketing Job
Functions, collaborating with our partners, are responsible for delivering a
best-in-class experience accelerating our business growth faster than our
Research Markets, Customers and Ecosystems:
Eco-sourced content: perform white space analysis, solution identification,
value prop expansions.
Analyze selling models with the ecosystem/channels (multi-route).
Analyze ecosystem/channels development models – understand competitive partner
programs and opportunities.
Collaboration – Proactively engage in extended collaboration with
partner/channel management functions and partners.
Support Strategic Planning – Align with stakeholders, support and develop
integrated marketing programs including routes, KPIs, ecosystem offerings,
partner recruit and enablement.
Plan Programs and Campaigns – Design, align, resource, and promote integrated
marketing programs and campaigns in support of strategic plans focused on
For some roles, the following six tasks are dependent on whether an employee
is focused on a channel vs. partner co- marketing role. The emphasis placed on
performing the tasks will depend on the role being filled.
Develop Content for  Ecosystem & Partner Marketing Positioning – Provide
thought leadership, positioning, and messaging, and serve as the evangelist
for the overall SAP Partner Marketing strategy.
Develop Content for Ecosystem/Partner Sourced Offerings – Demonstrate high
degree of skill when collaborating with partners and Solution
Management/Marketing to create complementary value props, messaging, joint
offers, and references to be cascaded into marketing programs and campaigns.
Field Enablement – Mentor others to create awareness, provide enablement, and
select deal support for joint SAP/partner go-to-market programs.
Develop Content for Partner Recruitment/Enablement – Independently collaborate
with Solution Marketing and Integrated Marketing Management to build/enhance
SAP content for partner go-to-market enablement and partner-led demand
Channel Recruitment – Develop programs (marketing contribution) for
recruitment, enablement and marketing support for partners.
Channel Enablement – Actively create awareness, provide go-to-market
enablement, generate demand for partners, and provide select marketing
Common Activities:
Revenue Generation – Have a high degree of responsibility for other revenue
generation ( sponsorships, co-marketing funding).
Resources and Vendor Management – Independently manage program
budgets/resources (owned, stakeholders’ and/or  partner contributed) and
vendors required to support program execution.
Develop Core Assets – Independently develop customer and partner facing
Execution Support – Execute and support execution of ecosystem/channel
marketing efforts.
Influencer /Analysts support – Drive strategy/interaction with market
stakeholders, analysts, press, and social media.
Infrastructure – Develop, promote, populate, and operate marketing
infrastructures (incl. events, portals, tools, and services) to support
ecosystem and routes communications and enablement.
Measure and Monitor – Expertly assess, analyze, and evaluate to optimize
marketing strategies and provide impact information to SAP and partner
Minimum 4-8 years of marketing experience, with minimum 2-4 years in ecosystem
& channel marketing
Working in a multi-national company
Experience in marketing to, with, through ecosystem/channel partners
Multi-route, communities, social media experiences
Experience in working with partners
Experience in having been a partner
Field marketing experience
Experience in high tech marketing
Project leadership (medium to large-scaled projects)
Guiding and mentoring peers and/or junior level colleagues
Bachelor’s degree or equivalent required
To harness the power of innovation, SAP invests in the development of its
diverse employees. We aspire to leverage the qualities and appreciate the
unique competencies that each person brings to the company.
SAP is committed to the principles of Equal Employment Opportunity and to
providing reasonable accommodations to applicants with physical and/or mental
disabilities. If you are interested in applying for employment with SAP and
are in need of accommodation or special assistance to navigate our website or
to complete your application, please send an e-mail with your request to
Recruiting Operations Team (Americas: Careers.NorthAmericasap or
Careers.LatinAmericasap, APJ: Careers.APJsap, EMEA: Careerssap). Requests for
reasonable accommodation will be considered on a case-by-case basis.
Additional Locations: No Selection

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